combines images, symbols, and text to solve problems and convey a specific message to an audience.

Made of pixels. Blurry when scaled up. Best for photos. (Adobe Photoshop).

mathematical paths. Infinitely scalable. Best for logos/icons. (Adobe Illustrator).

type-Based Design Focuses:

The letterforms/words carry the message.

Image and Type Design Focuses:

A hybrid balance of both (most common).

The 5 Elements (C.R.A.P.)

Contrast (big/small, dark/light) to create interest. Repetition: consistent elements to create unity. Alignment: Connecting elements visually so they don't look random. Proximity: Grouping related items together to show relationship.

Logo Design & Branding

A visual shorthand for identification, not explanation.

Simple, Memorable, Timeless, Versatile, Appropriate.

Descriptive: Shows what the company does. Symbolic: Uses abstract shapes to represent a "feeling."

Discovery Brainstorm/Sketch Vectorize Refine Present.

RGB: Additive (Light). Used for screens. CMYK: Subtractive (Ink). Used for print.

The "HVI" Properties:

Hue: The name of the color. Value: Lightness vs. Darkness (Tint = +White, Shade = +Black, Tone = +Gray).

Monochromatic: One hue, different values. Complementary: Opposites on the wheel (High energy). Analogous: Neighbors on the wheel (Harmonious).

Blue (Trust), Red (Urgency), Green (Nature), Red/Yellow (Hunger/Fast Food).

The "Lines" typography

Baseline (floor), Mean line (x-height), Cap height (top of caps), Ascenders (up), Descenders (down).

Tracking: Uniform space across a whole word/line. Kerning: Space between two specific letters.

Crimes: Widows and Orphans

one word at end of paragraph one line at top of new page

Converting text to shapes so it's portable and customizable.

Left (easiest to read), Right, Centered, and Justified (clean block).

hook (Front), logical flow (Panels), and a Call to Action (CTA).

Characteristics: Data visualization, hierarchy, simplicity, and storytelling. Fonts: Usually clean Sans-Serif fonts for maximum legibility.

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Question	Answer
Graphic Design	combines images, symbols, and text to solve problems and convey a specific message to an audience.
Raster	Made of pixels. Blurry when scaled up. Best for photos. (Adobe Photoshop).
Vector	mathematical paths. Infinitely scalable. Best for logos/icons. (Adobe Illustrator).
Image-Based Design Focuses:	The picture tells the story.
type-Based Design Focuses:	The letterforms/words carry the message.
Image and Type Design Focuses:	A hybrid balance of both (most common).
The 5 Elements (C.R.A.P.)	Contrast (big/small, dark/light) to create interest. Repetition: consistent elements to create unity. Alignment: Connecting elements visually so they don't look random. Proximity: Grouping related items together to show relationship.
Logo Design & Branding	A visual shorthand for identification, not explanation.
The 5 Golden Rules:	Simple, Memorable, Timeless, Versatile, Appropriate.
Two Types of logos	Descriptive: Shows what the company does. Symbolic: Uses abstract shapes to represent a "feeling."
5 step Process	Discovery Brainstorm/Sketch Vectorize Refine Present.
Color Models:	RGB: Additive (Light). Used for screens. CMYK: Subtractive (Ink). Used for print.
The "HVI" Properties:	Hue: The name of the color. Value: Lightness vs. Darkness (Tint = +White, Shade = +Black, Tone = +Gray).
Color Schemes	Monochromatic: One hue, different values. Complementary: Opposites on the wheel (High energy). Analogous: Neighbors on the wheel (Harmonious).
Psychology:	Blue (Trust), Red (Urgency), Green (Nature), Red/Yellow (Hunger/Fast Food).
The "Lines" typography	Baseline (floor), Mean line (x-height), Cap height (top of caps), Ascenders (up), Descenders (down).
Spacing:	Tracking: Uniform space across a whole word/line. Kerning: Space between two specific letters.
Crimes: Widows and Orphans	one word at end of paragraph one line at top of new page
Outlines:	Converting text to shapes so it's portable and customizable.
Alignment	Left (easiest to read), Right, Centered, and Justified (clean block).
Brochures	hook (Front), logical flow (Panels), and a Call to Action (CTA).
Infographics:	Characteristics: Data visualization, hierarchy, simplicity, and storytelling. Fonts: Usually clean Sans-Serif fonts for maximum legibility.

Created by: Addiray511

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