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F4 Analytics
| Question | Answer |
|---|---|
| term “Minimum Viable Instrumentation” in behavioral analytics refers to: | Tracking only essential events initially |
| in analytical usage means creating new master records. | False |
| is considered a competitive resource because: | It helps in better decision-making |
| helps companies by: | Providing actionable insights |
| analytics is only applicable to online gaming. | False |
| analytical usage scenario is about checking if data meets validity constraints? | Validation |
| analytics can help businesses increase: | Engagement and retention |
| process of checking if data meets defined constraints is called ________. | VALIDATION |
| 10th step of behavioral analytics is to start digging into ________ ________. | USER BEHAVIOR |
| in analytics is used to: | Assign data into specific categories |
| percentage of companies believe analytics will become more important in the next 3 years? | 96% |
| key barrier to effective analytics is: | Access to skilled talent |
| analysis stands for Strengths, Weaknesses, Opportunities, and Threats. | True |
| decision tree is a visual tool to map out complex decisions. | True |
| greatest benefit of analytics, according to nearly half of respondents, is: | Better decision-making |
| tool that visually compares options based on weighted criteria is called a ________ ________. | DECISION MATRIX |
| type of behavioral analytics is used to predict in-game purchases? | Online gaming |
| has no impact on marketing and sales. | False |
| is a common challenge in decision-making. | True |
| first step in decision-making is to ________ the decision to be made. | IDENTIFY |
| and cons lists are useful because they: | Encourage objective evaluation |
| user behavior can help increase customer lifetime value. | True |
| process of checking if data meets defined constraints is called ________. | VALIDATION |
| for decision-making include all except: | Gantt Chart |
| 10th step of behavioral analytics is to start digging into ________ ________. | USER BEHAVIOR |
| matrices cannot help prioritize tasks. | False |
| decision tree is a visual tool to map out complex decisions. | True |
| has evolved from intuition-based decisions to ________-driven decision-making. | DATA |
| evolution shows that businesses have shifted from intuition to: | Data-driven decision-making |
| in analytical usage means creating new master records. | False |
| behavior analytics means tracking users across: | Multiple platforms/devices |
| in analytics refers to sending insights to decision-makers. | True |
| analytics is widely used in: | E-commerce and retail |
| helps companies by: | Providing actionable insights |
| analytics focuses on: | Understanding user actions |
| SWOT diagram helps businesses analyze: | Strengths, weaknesses, opportunities, and threats |
| of the following is an example of modification in analytical usage? | Updating a customer profile after analysis |
| analytics tracks actions like purchases, clicks, and app usage. | True |
| decision-making, evaluating evidence involves: | Listing pros and cons of each option |
| is a common challenge in decision-making. | True |
| analytical usage scenario is about checking if data meets validity constraints? | Validation |
| process of checking if data meets defined constraints is called ________. | VALIDATION |
| tool that visually compares options based on weighted criteria is called a ________ ________. | DECISION MATRIX |
| analytics focuses on: | Understanding user actions |
| first step in decision-making is to ________ the decision to be made. | IDENTIFY |
| department invests the second most in analytics, after finance? | Marketing and Sales |
| data is not a part of the analytics evolution process. | False |
| 10th step of behavioral analytics is to start digging into ________ ________. | USER BEHAVIOR |
| of the common challenges of decision-making is having too much or not enough ________. | INFORMATION |
| decision matrix helps in: | Comparing options visually |
| analysis is mainly used to: | Evaluate additional benefits vs additional costs |
| diagram used to determine a course of action with multiple branches is called a ________ ________. | DECISION TREE |
| is a step in the decision-making process. | True |
| and cons lists can prevent decision-making paralysis. | True |
| a master record into a specific category using analytics is called ________. | CLASSIFICATION |
| of the following is an example of modification in analytical usage? | Updating a customer profile after analysis |
| in analytical usage means creating new master records. | False |
| is only useful for finance departments. | False |
| analysis stands for Strengths, Weaknesses, Opportunities, and Threats. | True |
| tool that visually compares options based on weighted criteria is called a ________ ________. | DECISION MATRIX |
| in analytics is used to: | Assign data into specific categories |
| greatest benefit of analytics, according to nearly half of respondents, is: | Better decision-making |
| data is not a part of the analytics evolution process. | False |
| percentage of companies believe analytics will become more important in the next 3 years? | 96% |
| 10th step of behavioral analytics is to start digging into ________ ________. | USER BEHAVIOR |
| diagram used to determine a course of action with multiple branches is called a ________ ________. | DECISION TREE |
| of the common challenges of decision-making is having too much or not enough ________. | INFORMATION |
| process of checking if data meets defined constraints is called ________. | VALIDATION |
| evolution shows that businesses have shifted from intuition to: | Data-driven decision-making |
| has no impact on marketing and sales. | False |
| is only useful for finance departments. | False |
| analytics is only applicable to online gaming. | False |
| analysis compares benefits and costs incrementally. | True |
| of the following is not a step in the decision-making process? | Predict competitor actions |
| behavior analytics means tracking users across: | Multiple platforms/devices |
| analytics helps companies increase engagement, retention, and ________. | ULTIMATELY REVENUE |