is a means of displaying in two dimensions the location of products or brands in the minds of her to enable a manager to see hoe they perceive competing products or brands, as well as the firms own product or brand.

are the intangible activities or benefits that an organization provides to satisfy consumers needs in exchange for money or something else of value.

are the products purchased by the ultimate consumer

conveniences products

are items that the consumer purchases purchase frequently, conveniently, and with a minimum of shopping effort

are items for which the consumer compilers several alternatives on criteria such as price, quality, or style.

are items that a consumer makes a special effort to search out and buy

are items that a consumer wither does not know about to knows about but does no initially want

are products organizations buy that assist in providing other products for resale. Also called B2B products or industrial products

to industry to which it belongs

forms exits within a product class

is a specific product that has a unique brand, size, or price

is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range

consists of all the product lines offered by an organization

coutinuous innovation

requires no new learning by consumers

dynamically continuous innovation

this disrupts your routine but not new learning

is statement that, before product development begins, identifies: (1) a well- defined target market; (2) specific customers needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.

new product development process

consists of the seven stages an organization goes through to identify opportunities and convert them to salable products or services

new product strategy development

is the stage of the new- product process that defines the role for a new product in terms of the firms overall objects

is the stage of the are products process that's specifies the features of the product and the marketing strategy needed to bring it to market and make finacial projection

is the stage of the are product process that positions and launched a new product in full-scale production and sales.

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marketing chapter 10

Question	Answer
Product	is a means of displaying in two dimensions the location of products or brands in the minds of her to enable a manager to see hoe they perceive competing products or brands, as well as the firms own product or brand.
services	are the intangible activities or benefits that an organization provides to satisfy consumers needs in exchange for money or something else of value.
consumer products	are the products purchased by the ultimate consumer
conveniences products	are items that the consumer purchases purchase frequently, conveniently, and with a minimum of shopping effort
shopping products	are items for which the consumer compilers several alternatives on criteria such as price, quality, or style.
specialty product	are items that a consumer makes a special effort to search out and buy
unsought products	are items that a consumer wither does not know about to knows about but does no initially want
business products	are products organizations buy that assist in providing other products for resale. Also called B2B products or industrial products
product class	to industry to which it belongs
diffrent product	forms exits within a product class
product item	is a specific product that has a unique brand, size, or price
product line	is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range
product mix	consists of all the product lines offered by an organization
coutinuous innovation	requires no new learning by consumers
dynamically continuous innovation	this disrupts your routine but not new learning
discontinuo innovation	brand new learning
protocol	is statement that, before product development begins, identifies: (1) a well- defined target market; (2) specific customers needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
new product development process	consists of the seven stages an organization goes through to identify opportunities and convert them to salable products or services
new product strategy development	is the stage of the new- product process that defines the role for a new product in terms of the firms overall objects
business analysis	is the stage of the are products process that's specifies the features of the product and the marketing strategy needed to bring it to market and make finacial projection
commercialization	is the stage of the are product process that positions and launched a new product in full-scale production and sales.

Created by: ellaweiberg

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