Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
marketing chapter 9
| Question | Answer |
|---|---|
| marketing segmentation | involves aggregating prospective buyer into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing actions. |
| product differentiation | is a marketing strategy that involves a from Ising different marketing mix actions to help consumers perceive that product as being different and better than competing products. |
| market-product grid | is framework to relate the market segments to of potential buyer to products offered to potential marketing actions. |
| organizational synergy | better functioning organization |
| cannibalization | stealing sales from yourself |
| Tiffany/walmart strategy | selling to high-end and low-end segments |
| geographic segmentation | where customers live and work |
| demographic segmentation | objective classification |
| personas | are character descriptions of brand typical customers. personal bring target market data alive by crating dictional character narratives |
| product positioning | is the place a product occupied in consumers minds based on important attributes relative to competitive products |
| precut repstitioning | involves changing the place a product occupies in a consumers mind relative to competitive products |
| perceptual map | is a means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manger to see how they perceive competing products or brands, as well as the firms own product or brand |
Created by:
ellaweiberg