is the practice of using barter rather than money for making global sales

is the difference between the monetary value of a nations exports and imports

is the focus on creating economic, cultural, political, and technological INTERDEPENDENCE among individual national institutions and economies.

is the practice of shielding one or more industries within a countries economy from foreign competitions through the use of tariffs or quotas.

are government taxes on products or services entering a country that primarily serve to raise on imports

is a restriction places on the amount of a product allowed to enter or leave a country.

exists when firms originate, produce, and market their products and services worldwide.

markets in other countries are the same as their home country

markets differently to each country

multi domestic marketing strategy

is used by multinational firms that have as many different products variations, brand names, and advertising programs as countries in which they of business

global marketing strategy

is used by transnational firms that employ the practice of standerizing marketing activities when there are cultural similarities and adapting them when cultures differ.

is the brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs

cross-cultural analysis

is the study of similarities and differences among consumers in two or more nations or societies.

are that is considered normal and expected about the way people do things in a specific country.

are things that represent ideas and concepts in a specific culture

is the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

cultural ethnocentricity

belief that ones culture is superior to another

consumer ethnocentrism

is the tendency to believe that it is inappropriate, indeed immortal, to purchase foreign- made products

currency exchange rate

is the price of one country's currency expressed in terms of another country's currency

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marketing chapter 7

Question	Answer
Countertrade	is the practice of using barter rather than money for making global sales
what countries are leading in trade	United States, china, Germany
balance of trade	is the difference between the monetary value of a nations exports and imports
globalization	is the focus on creating economic, cultural, political, and technological INTERDEPENDENCE among individual national institutions and economies.
Protectionism	is the practice of shielding one or more industries within a countries economy from foreign competitions through the use of tariffs or quotas.
tariffs	are government taxes on products or services entering a country that primarily serve to raise on imports
quota	is a restriction places on the amount of a product allowed to enter or leave a country.
global competition	exists when firms originate, produce, and market their products and services worldwide.
international firms	markets in other countries are the same as their home country
multinational firms	markets differently to each country
multi domestic marketing strategy	is used by multinational firms that have as many different products variations, brand names, and advertising programs as countries in which they of business
global marketing strategy	is used by transnational firms that employ the practice of standerizing marketing activities when there are cultural similarities and adapting them when cultures differ.
global brand	is the brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs
cross-cultural analysis	is the study of similarities and differences among consumers in two or more nations or societies.
customs	are that is considered normal and expected about the way people do things in a specific country.
cultural symbols	are things that represent ideas and concepts in a specific culture
back translation	is the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.
cultural ethnocentricity	belief that ones culture is superior to another
consumer ethnocentrism	is the tendency to believe that it is inappropriate, indeed immortal, to purchase foreign- made products
currency exchange rate	is the price of one country's currency expressed in terms of another country's currency

Created by: ellaweiberg

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