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NPDP

Stages of New product development process

TermDefinition
Stage 1 New product strategy development - SWOT analysis - Environmental scanning -Protocol and strategic role defined - Disruptive innovation
Stage 2 Idea generation
Stage 3 Screening and evaluation
Stage 4 Business analysis -business fit of new product -financial projections -data analysis
Stage 5 Development - turn ideas into prototypes - demonstratable product - lab and consumer tests
Stage 6 Market Testing - test markets
Stage 7 Commercialization
Created by: user-2023011
 

 



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