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engels sp
| Question | Answer |
|---|---|
| Money a company earns from sales | Revenue |
| Money a company spends | Costs |
| Money left after costs are paid | Profit |
| When costs are higher than revenue | Loss |
| The amount customers or clients pay | Price |
| A document showing the price before purchase | Quote / quotation |
| A document requesting payment | Invoice |
| Conditions explaining how and when to pay | Payment terms |
| Money paid to the government | Tax |
| A reduction in price | Discount |
| The activity or business of promoting and selling products or services including market research and advertising | Marketing |
| The group of people a company wants to reach | Target audience |
| The promotion of a particular product or company by means of advertising and distinctive design | Branding |
| The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services | Brand awareness |
| A physical printed marketing message appearing in media such as newspapers magazines brochures flyers or direct mail | Print ad |
| A paid short form video advertisement broadcast on television to promote products services ideas or organizations | TV commercial |
| Transactions sales or services between one company and another | B2B (Business to Business) |
| The direct sale of products or services from a business to individual end user consumers | B2C (Business to Consumer) |
| The sale of goods to the public in relatively small quantities for use or consumption rather than for resale | Retail |
| The business of selling goods in large quantities typically to retailers businesses or other wholesalers rather than to end consumers | Wholesale |
| The strategic process of shaping how target customers perceive a brand or product relative to competitors | Positioning |
| The process of optimizing a website so it ranks higher in search engines like Google | SEO (Search Engine Optimisation) |
| Any individual or organization that has interest in buying your product for example by clicking an ad or signing up for a newsletter | A lead |
| When a potential customer takes a specific action that supports a business goal | Conversion |
| A word or phrase marketers use to convince a customer to take the final step and make a purchase | CTA (Call to Action) |
| A method used to evaluate two versions of something to see which performs better | A/B testing |
| Contacting potential customers who have not previously expressed interest | Cold calling |
| Contacting potential customers who have already expressed interest | Warm call |
| The portion of a market controlled by a particular company or product | Market share |
| The process of comparing and evaluating a company’s marketing performance against competitors and industry standards | Benchmarking |
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