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Civics
Civics Vocabulary
| Lobbyist | A person hired to influence government policy. |
| Interest Groups | A group of people acting together in support of a specific issue or problem. |
| Interest Groups | Designed to show that a person or product is “just like you." |
| Card Stacking | Uses facts and figures to show one side as positive and the other side as negative. |
| Glittering Generalities | Uses simple, clever slogans that appeal to people’s emotions. Easy to remember but hard to verify because they offer no facts. |
| Name-Calling | Using negative words and bad names to create fear and dislike for people, ideas or institutions. |
| Bandwagon | When people choose to go along with the rest of the crowd. |
| Gatekeeper | When the media decides which stories and issues are important enough to receive public attention. |
| Sample | People who are representatives of the nation as a whole. |
| Watchdog | When the media keeps watch on the government and others in power. |
| Biased | One-sided messages that are designed to appeal to people’s emotions instead of their judgement and reasoning. |
| Propaganda | he media that uses carefully-crafted messages to manipulate people’s actions and beliefs. |
| Testimonials | A statement made by one person on behalf of someone else’s character. |
| Advocate | To promote the wants and needs of a group. |
| Expose | An hour-long news show that is dedicated to showing wrong-doing. |
| Sound Bite | A short amount of time (15 seconds) that a story is told in. |
| Commercial | For profit sources or businesses. Makes money by selling ads. |
| Transfer | Uses your feelings about one thing to get you to feel the same way about something else. Uses a positive image to get you to like something and a negative image to get you to not like it. |
| Media | A method of communicating information, entertainment or other messages. |
| Medium | The plural form of media. |
| Polls | Surveys that ask people what they think. |
| Public Policy | The stand the government takes on an issue. |
| Public Spotlight | When everyone is talking about a topic but there is nothing to put on the public agenda. |
| Public Sphere | A place where society discusses the issues that affect everyone. |
| Symbolic | Using a symbol to make a point or get a message through. American Flag. |