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Persuasive Language
Teachniques
| Term | Definition |
|---|---|
| Adjectives | descriptive words used to add emphasis and to create an emotional response |
| Alliteration | the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable |
| Ancedotes | short personal stories used to connect with the audience and add evidence or credibility to an argument |
| Asyndeton | coordinating conjunctions-for, and, nor, but, or, yet, and so that join words or clauses in a sentence into relationships of equal importance- are omitted |
| Assertion | an idea is presented as a fact without full explanation or evidence; it is used to assert authority and make claims sound factual |
| Attacks | when a speaker/writer addresses an opposing view or speaker and attacks their argument or character |
| Bias | the presentation of only one side of an issue or viewpoint and is used to subjectively influence audience |
| Connotation | the ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience |
| Ethos(Credibility) | is the establishment of authority and reliability, and is used to gain confidence and trust of the audience |
| Pathos(Emotion or Pity) | is feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and create an emotional response |
| Exaggeration | the representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points |
| Evidence | the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief |
| Connation | the array of emotions and ideas suggested by a word in addition to its dictionary definition. Most words carry meanings, impressions, or associations apart from or beyond their literal meaning. |
| Denotation | the literal dictionary meaning of a word |
| Diction | is an authors or poets word choice |
| Figurative Language | used to create imagery and express things non-literally; it can help make an idea more emotive, vivid and convincing |
| Generalization | the inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience |
| Rule of Three | groups of 3 adjectives or phrases are used to make ideas more memorable |
| Jargon | special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility |
| Loaded Words | words charged with an underlying meaning or implication and are used to produce emotion in an audience |
| Pronouns | words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy |
| Logos(reasons or facts and statistics) | is the power of the mind to think and form judgement logically; it is used to appeal to the rationality of an audience |
| Meiosis | a figure of speech that minimizes the importance of something through euphemism |
| Euphemism | a word of phrase that softens an uncomfortable topic |
| Repetition | the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable |
| Rhetorical Questions | statements which are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions |
Created by:
user-2029472