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Ent1 2.03
| Term | Definition |
|---|---|
| Brand Competition | Competition between two similar products. |
| Business Cycles | Periods of expansion and contraction in economic activities. |
| Carbon Footprint | A measure of impact of human activity on the environment. |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars. |
| Culture | The customs, habits, and traditions of a particular group of people. |
| Demographics | The physical and social characteristics of the population. |
| Dynamic | Changing; changeable (able to be changed). |
| Economy | The system in which people make and spend their incomes. |
| Environment | Surroundings. |
| Environment Scanning | Collecting information about the environment surrounding your business. |
| Exchange Rate | The price or value at which one currency can be converted to another. |
| External Environment | A business's external, uncontrollable surroundings; consists of elements such as demographics, society and culture, the economy, competition, government, and technology. |
| Financial Planner | A professional who specializes in helping people with personal financial matters. |
| Fiscal Policy | The government policy that sets levels of government spending and taxation. |
| General Competition | Competition among all businesses for scarce customer dollars. |
| Inflation | A rise in prices that may occur when demand exceeds supply o when productivity declines and cost of labor go up. |
| Information | Knowledge, facts, or data. |
| Information Overload | Communication that is too much and/or comes too fast to process at one time. |
| Internal Environment | A business's internal, controllable surroundings; consists of elements such as finances, personnel, research and development, production, and marketing. |
| Interrelated | Having an effect on or depending upon one another. |
| Investor Confidence | The attitudes of investors toward risks. |
| Market Research | The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. |
| Marketing Campaign | A business's organized efforts to promote a certain product or line or products. |
| Monetary Policy | The governments policy that determines the amount of money that will be in circulation and the level of interest rates. |
| Opportunity | A favorable situation in the environment surrounding your business. |
| Political Climate | Government Environment. |
| Political Stability | The degree to which a government is free from turmoil. |
| Prosperity | A state of economic growth. |
| Recession | A state of economic decline. |
| Recovery | A period of time in which an economy grows from recession to prosperity. |
| Social and Cultural Attitudes | The belief and feelings of people in a society that cause them to act in certain ways. |
| Society | A group of individuals who share an environment. |
| Strategic Planning | Long-range planning (three to five years) for the company as a whole. |
| Strength | Any resource or capability your business has that can help you gain a competitive advantage in your industry. |
| Subsidy | Government financial help given to a business. |
| Substitute Products | Goods and/or services that can be used in place of others; items that satisfy the same needs/wants. |
| Tactics | Specific actions that will be used to carry out strategies. |
| Threat | Any unfavorable situation in the environment surrounding your business. |
| Unemployment Rate | The percentage of the labor pool that is currently seeking but unable to find work. |
| Zoning Regulations | Laws governing the use of land. |