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Ent1 2.03

TermDefinition
Brand Competition Competition between two similar products.
Business Cycles Periods of expansion and contraction in economic activities.
Carbon Footprint A measure of impact of human activity on the environment.
Competition The rivalry between two or more businesses to attract scarce customer dollars.
Culture The customs, habits, and traditions of a particular group of people.
Demographics The physical and social characteristics of the population.
Dynamic Changing; changeable (able to be changed).
Economy The system in which people make and spend their incomes.
Environment Surroundings.
Environment Scanning Collecting information about the environment surrounding your business.
Exchange Rate The price or value at which one currency can be converted to another.
External Environment A business's external, uncontrollable surroundings; consists of elements such as demographics, society and culture, the economy, competition, government, and technology.
Financial Planner A professional who specializes in helping people with personal financial matters.
Fiscal Policy The government policy that sets levels of government spending and taxation.
General Competition Competition among all businesses for scarce customer dollars.
Inflation A rise in prices that may occur when demand exceeds supply o when productivity declines and cost of labor go up.
Information Knowledge, facts, or data.
Information Overload Communication that is too much and/or comes too fast to process at one time.
Internal Environment A business's internal, controllable surroundings; consists of elements such as finances, personnel, research and development, production, and marketing.
Interrelated Having an effect on or depending upon one another.
Investor Confidence The attitudes of investors toward risks.
Market Research The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market.
Marketing Campaign A business's organized efforts to promote a certain product or line or products.
Monetary Policy The governments policy that determines the amount of money that will be in circulation and the level of interest rates.
Opportunity A favorable situation in the environment surrounding your business.
Political Climate Government Environment.
Political Stability The degree to which a government is free from turmoil.
Prosperity A state of economic growth.
Recession A state of economic decline.
Recovery A period of time in which an economy grows from recession to prosperity.
Social and Cultural Attitudes The belief and feelings of people in a society that cause them to act in certain ways.
Society A group of individuals who share an environment.
Strategic Planning Long-range planning (three to five years) for the company as a whole.
Strength Any resource or capability your business has that can help you gain a competitive advantage in your industry.
Subsidy Government financial help given to a business.
Substitute Products Goods and/or services that can be used in place of others; items that satisfy the same needs/wants.
Tactics Specific actions that will be used to carry out strategies.
Threat Any unfavorable situation in the environment surrounding your business.
Unemployment Rate The percentage of the labor pool that is currently seeking but unable to find work.
Zoning Regulations Laws governing the use of land.
Created by: brenda.m389
 

 



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