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chapter21

TermDefinition
advertising agency companies that exits solely to help clients sell their products
cooperative advertising an arrangement whereby advertising is paid for by bo
headline
copy the selling message in a written advertistment
illustration
clip art stock drawings , photographs , and headlines clipped from a print sheet and pasted into a advertisment
signature
slogan
ad layout a rough draft that shows the general arrangement and appearance of a finished ad
advertising proof a proof that shows exactly how an add will appear when printed
Created by: acarter29
 

 



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