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soc

TermDefinition
sociological imagination the ability to connect the most basic, intimate aspects of an individual's life to seemingly impersonal and remote historical forces
social institutions a complex group of independent positions that, together, perform a social role and reproduce themselves over time
macrosociology a branch of sociology generally concerned with social dynamics at a higher level of analysis - across the breadth of society
microsociology a branch of sociology that seeks to understand local interactional contexts
anomie a sense of aimlessness or despair that arises when we can no longer reasonably expect life to be predictable; too little social regulation, normlessness
double conciousness a concept developed by Du Bois; used to describe the use of two behavioral scripts, one for moving through the world and the other incorporating the external opinions of racially prejudiced onlookers
functionalism the theory that various social institutions and processes in society exist to serve some important function to keep society running
conflict theory the idea that conflict between competing interests is the basic, animating force of social change and society in general; inequality exists as a result of political struggles among different groups in a society
symbolic interactionism a micro-level theory in which shared meanings, orientations, and assumptions form the basic motivations behind people's action
social construction an entity that exists because people behave as if it exists and whose existence is perpetuated as people and social institutions act in accordance with widely agreed upon formal rules or informal norms of behavior associated with that entity
quantitative methods methods that seek to obtain information about the social world that is already in or can be converted to numeric form
qualitative methods methods that attempt to collect information about the social world that cannot be readily converted to numeric form
deductive approach theory-hypothesis-empirical-observation-analyze data
inductive approach empirical observation - theory
correlation when two variables tend to track each other positively or negatively
causality the notion that a change in one factor results in a corresponding change in another
validity the extent to which an instrument measures what it is intended to measure
reliability the likelihood of obtaining consistent results using the same measure
generalizability the extent to which we can claim our findings inform us about a group beyond the one we studied
replicability the likelihood that the experiment or study can be redone and yeild the same results
operationalization the research process of strictly defining abstract concepts into measurable, observable, and quantifiable variables
population an entire group of individual persons, objects, r items from which samples may be drawn
sample subset of the population from which you can actually collect data
case study an intensive investigation of one particular unit of analysis in order to describe it or uncover its mechanisms
reflexivity analyzing and critically considering our own role in, and effect on, our research
white coat effect the phenomenon wherein a researcher's presence affects subjects' behavior or response, thereby disrupting the study
golden rules of research design studies that do no physical or psychological harm to subjects, obtain consent,csubjects have the right to know what they are a part of, ensure voluntary participation,
ethnocentrism the belief that one's own culture or group is superior to others and the tendency to view all other cultures from the perspective of one's own
nonmaterial values, beliefs, social norms, and ideologies
material everything that is a part of our contructed, physical environment, included technology
hegemony a condition by which a dominant group uses its power to elicit the voluntary "consent" of the masses
subculture the distinct cultural values and behavioral patterns of a particular group in society, a group united by sets of concepts, values, symbols, and shared meanings specific to the members of that group and distinctive enough to distinguish it from others with
counterculture a large sultural group defined in opposition to the ideologies, values, and norms of the mainstream culture
media any formats, platforms, or vehicles that carry, present, or communicate information
social media technologies that allow users to produce, share, and consume media in a varitety of formats
short term and deliberate advertising
short term and unintended violence in the media that encourages violent bahavior
long term unintended desensitization to violence, sexual imagery, and other content
consumerism the steady acquisition of material possessions, often with the belief that happiness and fulfilment can thus be achieved
culture jamming the act of turning media against consumer culture
Created by: ma9115
 

 



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