“The Magic System” - Raymond Williams

A good ad is one where the consumer can experience underlying symbols and themes within the ad. Should leave a strong impact on the consumer. Often a lie that promises the consumer that they NEED this product in their lives. Turning things into emotions.

Ads on newspapers. The New York Sun.

Influencing Americans via propaganda to influence during WWI. Esp through acts of media control.

Applying psychology to ads. Convinced women to smoke. Madison Avenue - Laying the foundations for modern marketing.

Buying Time on the Radio for Advertisements

Earliest forms of sponsoring your product to the public via TV First US TV ad was about a watch (Bulova Time), followed by Seikosha.

Framework for American broadcasting. Focused on radio regulation. 1927 broadcast.

When companies give money to certain shows or channels to talk about their products in exchange for monetary benefits. (Compromise with Herbert Hoover and the public).

A brand that was a product placement that was prominent in shows like The Goldbergs.

Mr Potato Head commercial

Very creepy ad but was revolutionary because it was an ad that targeted children. This led to children pressuring their parents to buy them the toy.

Roy Rogers and Gene Autry Law Suit

Sued Republic Pictures over contractual rights. Autry won. Gaining control over his image/name/television.

Largely unregulated "cure-alls". Alcohol, opium, cocaine.

"I Like Ike" Campaign

Eisenhower's presidential campaign that added a cheerful tune with animation. Very cute.

1960 debtates. Live press conferences. Assassination coverages. Cultural Legacy. White house tour. For people. #related.

US Civil Rights Movement

MLK "I have a Dream" speech. Was televised. A lot of the country and the world saw this.

Lyndon B Johnson Daisy Speech

Shocking ad about the dangers of nuclear bombs. This was for his presidential campaign.

15 seconds. Emotional, atmospheric, indirect. Was impolite to compare products. Actors/celebrities acted like everyday people. Celebrity endorsements. MC Hammer Japanese Pepsi Commercial. Shingo, SMAP.

Help-seeking! Legal and Regulated by FDA. Help-seeking!

Public Health Cigarette Smoking Act 1969

Banned cigarette ads on TV. Adding warnings to boxes

Only a few countries allowed these types of aids. Promoting certain prescriptions. US and NEW ZEALAND.

Using Reese's Pieces product placement. Sales went from 65%-85%.

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CIMS 2.1

Question	Answer
“The Magic System” - Raymond Williams	A good ad is one where the consumer can experience underlying symbols and themes within the ad. Should leave a strong impact on the consumer. Often a lie that promises the consumer that they NEED this product in their lives. Turning things into emotions.
Penny Press	Ads on newspapers. The New York Sun.
Creel Committee	Influencing Americans via propaganda to influence during WWI. Esp through acts of media control.
Edward Bernays	Applying psychology to ads. Convinced women to smoke. Madison Avenue - Laying the foundations for modern marketing.
Buying Time on the Radio for Advertisements	Earliest forms of sponsoring your product to the public via TV First US TV ad was about a watch (Bulova Time), followed by Seikosha.
Herbert Hoover	Framework for American broadcasting. Focused on radio regulation. 1927 broadcast.
Sponsorship	When companies give money to certain shows or channels to talk about their products in exchange for monetary benefits. (Compromise with Herbert Hoover and the public).
Sanka Coffee	A brand that was a product placement that was prominent in shows like The Goldbergs.
Mr Potato Head commercial	Very creepy ad but was revolutionary because it was an ad that targeted children. This led to children pressuring their parents to buy them the toy.
Roy Rogers and Gene Autry Law Suit	Sued Republic Pictures over contractual rights. Autry won. Gaining control over his image/name/television.
Patent Medicine	Largely unregulated "cure-alls". Alcohol, opium, cocaine.
"I Like Ike" Campaign	Eisenhower's presidential campaign that added a cheerful tune with animation. Very cute.
Kennedy and TV	1960 debtates. Live press conferences. Assassination coverages. Cultural Legacy. White house tour. For people. #related.
US Civil Rights Movement	MLK "I have a Dream" speech. Was televised. A lot of the country and the world saw this.
Lyndon B Johnson Daisy Speech	Shocking ad about the dangers of nuclear bombs. This was for his presidential campaign.
Japan Ads	15 seconds. Emotional, atmospheric, indirect. Was impolite to compare products. Actors/celebrities acted like everyday people. Celebrity endorsements. MC Hammer Japanese Pepsi Commercial. Shingo, SMAP.
Medical Ads	Help-seeking! Legal and Regulated by FDA. Help-seeking!
Public Health Cigarette Smoking Act 1969	Banned cigarette ads on TV. Adding warnings to boxes
Prescription Drugs	Only a few countries allowed these types of aids. Promoting certain prescriptions. US and NEW ZEALAND.
E.T. Reeses Pieces	Using Reese's Pieces product placement. Sales went from 65%-85%.

Created by: Bogus

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