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21 marketing

TermDefinition
advertising agencies specialized firms that create, plan, and manage marketing campaigns to promote products, services, or brands
cooperative advertising a partnership where manufacturers or brand owners reimburse retailers, dealers, or distributors for a portion of their local advertising costs
headline a short, attention-grabbing title for a news article or content, designed to summarize the main point and entice readership
copy an imitation, reproduction, or duplicate of an original
illustration the art of creating visual representations
clip art simple pictures and symbols made available for computer users to add to their documents
signature a person's name written in a distinctive way as a form of identification in authorizing a check or document
slogan a short, memorable, and often positive phrase used in advertising to define a brand, product, or campaign, aiming to increase consumer recognition and recall
ad layout the strategic arrangement of visual and textual elements—headline, illustration, body copy, and logo
advertising proof the final review of advertisement creative (copy, design, video) to correct errors before publication
Created by: Mshaw27
 

 



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