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M5 Media Pt 1
Gender and Class Media Representations
| Question | Answer |
|---|---|
| According to Tunstall, what are the Stereotypes of Housewives? | Women are represented in a narrow range of roles in media: Domestic, sexual, consumer and martial activities, defined by their martial or family status as 'the wife'. Working women are portrayed as unfulfilled, unattractive, unstable or neglectful |
| According to Tuchman, how do Women experience Symbolic Annihilation in Media? | Women are deliberately, symbolically 'wiped out' of the public by never being focused on in media, as if they don't exist. Women's achievements are trivialised or not reported on. Often their achievements are shown as less important than their sex appeal |
| What is an evaluation of Stereotypes of Housewives? | Women are increasingly represented in a variety of roles, like world leaders, entrepreneurs and powerful villains |
| What is an evaluation of Symbolic Annihilation? | There has been a recent increase in focus on women's sports and other achievements and women presenters in sports and news, allowing women to get better acknowledgements for their achievements |
| According to Wolf, what is the Male Gaze? | Representing women the way men see them, as a sexualised body to be enjoyed, emphasis on curves and sexual features of women. Women are presented as mannequins, encouraging men to be dominant and women to be seen as passive objects |
| According to Wolf, how are Women presented as Sex Objects? | Women are not presented as a thinking agent with an identity, but just a sexy body to be used by males. Often women are presented body first, or shown as headless, as though their identity does not matter |
| What is an evaluation of Male Gaze and Sex Objects? | This theory is potentially outdated as a rise in body positivity and female protagonists, or prosumers protesting against women being shown as sex objects in media |
| According to Gauntlett, how does the Media represent Women as Independent? | Media aimed at young women emphasise financial and emotional independence, to focus on education and careers, they are represented as active sexually powerful agents, rather than passive objects, using and enjoying their sexuality |
| According to McRobbie, what is the Illusion of Equality? | Media only appears to be more equal, in reality, there has been little change in stereotypes. Majority of media representations focus on women's sex appeal, encouragements for women to be 'sexual agents' still results in women objectifying themselves |
| What is an evaluation for Women as Independent? | New Media, like right wing male podcasts, still objectify and denounce women and encourage young men to do the same |
| What is an evaluation for Illusion of Equality? | Women are shown to be more independent in new and traditional media like films and magazines |
| According to Easthope, how are Men presented as Naturally Male? | Men's domineering, aggression, competition and violence s shown to be biologically determined, justifying harmful masculinity as inevitable and unchangeable |
| What is an evaluation of Naturally Male? | Post Modernism: Society is too uncertain to define men and masculinity, therefore we cannot justify masculinity as natural |
| According to Connel, what is Hegemonic Masculinity? | There are many types of masculinity, but the current, dominant and correct masculinity involves men encouraged to be strong, superior to women, successfully sexually and economically and heteronormative |
| What is an evaluation of Hegemonic Masculinity? | Outdated/Post Modernist: A rise in metrosexuality and cultural chaos means that there is a wide range of different types of masculinity, masculinity can no longer be defined |
| What is Toxic Masculinity? | The media represents and promotes the aspects of masculinity that are negative and harmful to both men and women: violent, sexist, homophobic, aggressive, emotionally unavailable, sexually successful, physically strong, hyper independent |
| What is an evaluation of Toxic Masculinity? | More acceptance of men being emotional and more focus on improving men's mental health |
| According Post Modernists, what is Metrosexuality and the New Man? | Recent media has promoted a new type of masculinity: The metrosexual male, a man focused on appearance and feminine values, like being emotionally vulnerable and an active father. |
| According to Whannel, what is the Conflict in Masculinity? | Media promotes contradictory ideas of masculinity, leaving men in confusion on their role in society: as traditional masculine men or modern expressive men who care about their appearance. Women are represented in many of the roles men used to dominate |
| What is an evaluation of Metrosexuality and the New Man? | New Media, like right wing male podcasts, encourage men to be more traditionally masculine and denounce metrosexuality as 'gay' and wrong |
| What is an evaluation of Conflict in Masculinity? | Intersectional: Not all men feel confused in their role in society, many embrace women as independent |
| According to the GMG, how are the Working Class presented as a Source of Trouble? | The working class are represented as causing a variety of social problems: crime; lack of respect; welfare dependency; educational failure; poor parenting; etc, to encourage individuals to ignore valid criticisms of society from the working class |
| According to Jones, what are Romanticised Working Class Heroes? | The working class are presented in a positive but unrealistic way, as poor but decent, normal, hardworking people. This means that negative aspects of being working class, like poverty and inequality, are often ignored |
| According to Tyler, how is the working class represented as Chav Scum? | Portrayed as Chav (underclass, criminal, low intelligence etc) to cause disgust or to be laughed at. Shown as a victim of their own poor life choices to justify inequalities. This portrayal is caused by a post industrial lack of need for the working class |
| What is an evaluation of Source of Trouble? | Post Modern Pluralism: The bourgeoisie do not control media, the audiences of media do |
| What is an evaluation of Romanticised Working Class Heroes? | Cultural Chaos: Media is filled with thousands of contradictory narratives there is not one definite portrayal of the working class |
| What is an evaluation of Chav Scum? | Society still needs the working class, for example, during covid the country relied on working class key workers |
| What are Positive Middle Class Stereotypes in Media? | The middle class are over represented in and often the focus of media. They are represented positively, as well educated, mature and sensible. The middle class are seen as the normal, default class or an admirable goal to achieve |
| What is meant by Anxious Middle Class? | Newspapers and print media like the Daily Mail suggests that the middle classes are: Anxious about the decline in moral standards, proud to be British, fearful of immigration. Newspapers often crusade on behalf of the middle class |
| What is an evaluation of Positive Middle Class Stereotypes? | The middle class are not over represented so that they appear as the default class, it is because it if easer to film media in middle class settings, and it is easier to hide advertisements in film as the middle class own branded products |
| What is an evaluation of Anxious Middle Class? | Outdated: There has been a decline in newspaper sales, meaning that the middle class are less represented by media |
| According to Nairn, how is the the Royal Family a symbol of National Identity? | The media focuses positively on every trivial detail about the royals. The media sees royal events as national events which provides a unified voice and national identity as everyone is part of a cohesive whole and share the same traditions and culture. |
| What is an evaluation of Royal Family and National Identity? | Post Modernism: There is no longer a cohesive whole that everyone is a part of because society is much more individualised and individuals have the freedom to choose their own traditions and culture |
| According to the GMG, how is the Upper Class a promotion of Hierarchy and Wealth? | The very wealthy receive positive press as if they somehow deserve their position. They are represented as superior, respected, eccentric and cultured, with a focus on how life used to be better when the upper class had more power |
| What is an evaluation of Hierarchy and Wealth? | Many royals are now under criticism by the media and audiences, and respect for upper classes has slowly began to decline. For example, Andrew Mountbatten-Windsor and his association with Jeffery Epstein |