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Marketing Cpt 6-10

QuestionAnswer
Business Market How is it different than consumer market? Market Structure and demand, fewer but larger buyers, B2B,
Business buying process Problem recoginition, general need description, product specification, value analysis, supplier search, proposal solicitation, supplier selection, order-routine specifications, performance review
Derived Demand the idea that demand for a business product is derived from the demand for the consumer product it goes into
New Task vs Straight Rebuy New task - buying situation in which the buyer purchases a product or service for the first time Straight rebuy - buyer routinly reorders something without modifications.
Market segmentation Dividing up population/market, then deciding who to serve. Important because sets up target markets.
Bases for segmenting consumer markets segmetnation, targeting, differentiation, and positioning
MASDA Measureable, accessible, sbustantial, differentibable, actionable.
Created by: user-1991493
 

 



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