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2.01Entrepreneurship
Objective 201
| Term | Definition |
|---|---|
| Association | The connection or relation of ideas, feelings, reasoning, etc. |
| Attribute Listing | A creative-thinking method that involves listing the characteristics or attributes of something and then finding ways to improve these attributes. |
| Brain Drawing | A brainstorming technique that involves developing random sketches and doodles and then relating the drawing to an issue or problem. |
| Brainstorming | A creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting. |
| Brain Writing | A brainstorming technique that involves writing random ideas or words on pieces of paper and then sharing them with others to build on each other's ideas. |
| Complementary Products | Goods and/or services that are used together (e.g., skirts and blouses, ski boots and skis, software and computers.) |
| Creative Thinking | A mental process involving the development of unique ideas, approaches, and solutions. |
| Forced Analogy | A Synectic's creative-thinking method involving the use of metaphors and similes to create connections where none currently exist. |
| Forced Associations | A Synectic's creative-thinking technique involving forcing random words into associations or connections with a given issue or idea. |
| Forced Questioning | A creative-thinking technique using basic question starters to develop original questions to ask (and answer) about an issue or idea; these question starters include who, what, why, where, when, how, did, will, might, would, could, should, etc. |
| Forced Relations | A creative -thinking technique that involves connecting two items or ideas that seem completely unrelated to find new practical combinations and products. |
| Free Association | A creative -thinking technique that involves reacting to random words or pictures to generate a flow of ideas; each idea is used to trigger others; the process is repeated until connections are made with a given issue or situation. |
| Idea | A formulated thought resulting from a representation of a concept with the mind. |
| Idea Generation | The conscious or unconscious process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products. |
| Ideation | The process of generating and developing new ideas. |
| Lateral Thinking | The process used to solve problems and generate ideas in purposely illogical ways. |
| Metaphor | A figurative of speech in which one idea, concept, or entity is compared to or used in place of another. |
| Mind Mapping | A form of brainstorming that organizes ideas and information graphically, using shapes, pictures, and words; a creative-thinking technique that involves the generation of ideas by association. |
| Morphological Analysis | A creative-thinking method to generate ideas by focusing on the details of a situation; involves combining some or all of a products attributes in different ways to create new things. |
| Product Life Cycle | The stages through which goods and services move from the time they are in introduced on the market until they are taken of the market. |
| Programmed Thinking | A process used to solve problems and generate ideas in logical, analytical, organized ways. |
| Relay Brainstorming | A brainstorming technique that involves multiple individuals from competing teams responding in a certain order with no assistance from teammates. |
| Reverse Brainstorming | A brainstorming technique that involves looking at a problem from the opposite point of view to generate solutions. |
| Round-Robin Brainstorming | A brainstorming technique that requires participants to respond quickly and only when it's their turn. |
| Simlie | A figure of speech in which two unlike things are compared using the words "like" or "as". |
| Starbursting | A brainstorming technique that involves using a star-shaped diagram to ask and answer basic questions about an issue or situation. |
| Substitute Products | Goods and/or services that can be used in place of others; items that satisfy the same needs/wants. |
| Synectic's | A creative -thinking technique that involves making connections through the use of forced relations, metaphors, and imagery. |
| Trends | The general directions in which people or events are moving. |