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MKTG 250 Chapter 4

QuestionAnswer
Consumer Bill of Rights is a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard
Culture Values, ideas, and attitudes that are learned and shared among members of a group
Espionage is the clandestine collection of trade secrets or proprietary information about a company’s competitors.
Code of Ethics Formal statement of rules of conduct. Ethical behavior of top management and co-workers.
Whistleblower are employees who report unethical or illegal actions of their employers
Moral Idealism personal moral philosophy
Utilitarianism is a personal moral philosophy that focuses on the “greatest good for the greatest number” by assessing the costs and benefits of the consequences of ethical behavior.
Profit Responsibility Maximize profits for stockholders.
Stakeholder Responsibility Obligations to those who can affect achievement of company objectives
Societal Responsibility Obligations to the environment and public
Triple Bottom Line People, plant, and profit for long-term growth
Sustainable Marketing Meet today’s needs without sacrificing the future
Cause Marketing Firm’s charitable contributions tied to its revenue
Social Audit Assessments of performance in terms of social responsibility
Green Marketing Environmentally sensitive products
Sustainable Development involves conducting business in a way that protects the natural environment while making economic progress
Consumer Ethics the practice of purchasing products and services that align with personal moral values, prioritizing sustainability, social responsibility, and humane treatment of workers and animals
Created by: user-2023011
 

 



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