Sustainable Development

involves conducting business in a way that protects the natural environment while making economic progress

consists of a systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.

Sustainable Marketing

the effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.

when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.

the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.

Social Responsibility

the idea that organizations are part of a larger society and are accountable to that society for their actions.

personal moral philosophy that focuses on the “greatest good for the greatest number” by assessing the costs and benefits of the consequences of ethical behavior.

personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

employees who report unethical or illegal actions of their employers.

formal statement of ethical principles and rules of conduct

the clandestine collection of trade secrets or proprietary information about a company’s competitors.

Consumer Bill of Rights (1962)

a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

legal concept of “let the buyer beware” that was pervasive in the American business culture before the 1960s

society’s values and standards that are enforceable in the courts

the moral principles and values that govern the actions and decisions of an individual or group.

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Chapter 4 MKTG250

Term	Definition
Sustainable Development	involves conducting business in a way that protects the natural environment while making economic progress
Social Audit	consists of a systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Sustainable Marketing	the effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.
Cause Marketing	when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
Green Marketing	consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Triple Bottom Line	the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
Social Responsibility	the idea that organizations are part of a larger society and are accountable to that society for their actions.
Utilitarianism	personal moral philosophy that focuses on the “greatest good for the greatest number” by assessing the costs and benefits of the consequences of ethical behavior.
Moral Idealism	personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Whistle-blowers	employees who report unethical or illegal actions of their employers.
Code of Ethics	formal statement of ethical principles and rules of conduct
Economic Espionage	the clandestine collection of trade secrets or proprietary information about a company’s competitors.
Consumer Bill of Rights (1962)	a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
Caveat Emptor	legal concept of “let the buyer beware” that was pervasive in the American business culture before the 1960s
Laws	society’s values and standards that are enforceable in the courts
Ethics	the moral principles and values that govern the actions and decisions of an individual or group.

Created by: agk236

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