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Chapter 5 MKTG250
| Term | Definition |
|---|---|
| Subcultures | the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. |
| Social Class | the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped |
| Family Life Cycle | the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. age, marriage, children |
| Brand Community | specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use. |
| Reference Groups | people to whom an individual looks as a basis for self- appraisal or as a source of personal standards. |
| Word of mouth | influencing of people during conversations. |
| Opinion Leaders | individuals who exert direct or indirect social influence over others |
| Beliefs | consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people |
| Attitude | learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. |
| Brand Loyalty | favorable attitude toward and consistent purchase of a single brand over time. |
| Learning | consists of those behaviors that result from (1) repeated experience and (2) reasoning. |
| Perceived Risk | the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be negative consequences. |
| Perception | process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world |
| Personality | person’s consistent behaviors or responses to recurring situations. |
| Motivation | the energizing force that stimulates behavior to satisfy a need. |
| Consumer Journey Map | visual representation of all the touchpoints a consumer comes into contact with before, during, and after a purchase |
| Consumer Touchpoints | marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process. |
| Involvement | he personal, social, and economic significance of the purchase to the consumer |
| Purchase Decision Process | five stages a buyer passes through in making choices about which products and services to buy: (1) problem recognition, (2) information search, (3) alternative evaluation, (4) purchase decision, and (5) postpurchase behavior. |
| Consumer Behavior | the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions |
| Problem Recognition | Percieving a need (1) |
| Information Search | Seeking value (2) |
| Alternative Evaluation | Assessing value (3) |
| Purchase Decision | Buying value (4) |
| Postpurchase Behavior | Realizing value (5) |
Created by:
agk236