A short amusing or interesting story about a real incident or person. Anecdotes make the message more relatable and help the audience connect personally with the issue.

The author’s attitude toward their subject and audience. Tone shapes how the audience feels about the message and influences their emotional response. “I’m disgusted with your behaviour”

Used in serious or official contexts. Creates authority and credibility.

Used in casual or familiar settings. Makes the writer relatable and friendly.

Uses words and phrases that evoke strong emotions in the reader. Triggers sympathy and concern; encourages the audience to care deeply and support the argument.

Use of words such as ‘we’, ‘us,’ and ‘our’ to unite the reader and write. Makes the reader feel part of the issue and responsible.

Exaggerated statements or claims. Emphasises the importance of the issue; grabs attention and creates urgency

Use of descriptive language that appeals to the five senses. Appeals to the senses; makes the situation feel real and emotionally impactful.

Makes us view something as trustworthy, reliable, and proven. Builds credibility and trust. The audience is more likely to believe the argument because it comes from someone who appears knowledgeable, experienced, or ethical.

Appeals towards imaginations and emotions. Appeals to the audience’s emotions, making them feel sympathy, fear, anger, or concern. This emotional connection encourages them to support the argument.

Appeals to our sense of logic. Appeals to logic and reasoning. It helps the audience follow a clear, rational argument, making the writer’s viewpoint seem reasonable and well-structured.

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persuasive stuff

Question	Answer
Anecdote	A short amusing or interesting story about a real incident or person. Anecdotes make the message more relatable and help the audience connect personally with the issue.
Tone	The author’s attitude toward their subject and audience. Tone shapes how the audience feels about the message and influences their emotional response. “I’m disgusted with your behaviour”
Formal language	Used in serious or official contexts. Creates authority and credibility.
Informal language	Used in casual or familiar settings. Makes the writer relatable and friendly.
Emotive language	Uses words and phrases that evoke strong emotions in the reader. Triggers sympathy and concern; encourages the audience to care deeply and support the argument.
Inclusive language	Use of words such as ‘we’, ‘us,’ and ‘our’ to unite the reader and write. Makes the reader feel part of the issue and responsible.
Hyperbole	Exaggerated statements or claims. Emphasises the importance of the issue; grabs attention and creates urgency
Imagery	Use of descriptive language that appeals to the five senses. Appeals to the senses; makes the situation feel real and emotionally impactful.
Ethos (ethics)	Makes us view something as trustworthy, reliable, and proven. Builds credibility and trust. The audience is more likely to believe the argument because it comes from someone who appears knowledgeable, experienced, or ethical.
Pathos (emotions)	Appeals towards imaginations and emotions. Appeals to the audience’s emotions, making them feel sympathy, fear, anger, or concern. This emotional connection encourages them to support the argument.
Logos (trend/logic)	Appeals to our sense of logic. Appeals to logic and reasoning. It helps the audience follow a clear, rational argument, making the writer’s viewpoint seem reasonable and well-structured.

Created by: A-c-h

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