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marketing chapter 5

QuestionAnswer
consumer behavior- consists of the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after actions
purchase designs process consist of the five stages a buyer padded through in making choices about which products and services buy
problem recognition what is the problem
information search seeking value (Internal search) (external search: Better business, websites, and a sales person
alternative evaluation assessing value (what's important to YOU)
purchase decision buying value 1) decide from whom to buy 2) decide when to buy
post purchase behavior realizing value
involvement is the personal, social, and economic significance of the purchase to the consumer
consumer touchpoint are the marketers product, service , or brand points of contact with consumers from start to finish in the purchase decision process
consumer journey map us a visual representation of all the touchpoint a consumer cones into contact with before, durning, and after a purchase
perceive risk is the anxiety felt because the consumer cannot anticipate the outcome of a purchase but believes that there may be negative consequences
brand loyalty is a favorable attitude and consistent purchase of a single brand over time
option leaders are individuals who exert direction or indirect social influence over others
word of mouth is the influence of people durning conversations
family life cycle consist of the distance hades that a family progresses through from formation to retirement, each phase bring with it identifiable purchasing behaviors
subcultures are the subgroups within the larger, or national, culture with unique values, ideas, and attitudes
Created by: ellaweiberg
 

 



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