Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
marketing chapter 4
| Question | Answer |
|---|---|
| economic espionage | is the clandestine collection of trade secrets or proprietary information about a company's competitors |
| code of ethics | is a formal statement of ethical principles and rules of conduct |
| while blowers | are employers who report unethical or illegal actions of their employers |
| moral idealism | personal moral philosophy: is a personal ,oral philosophy that considers certain individual rights or duties as universal, regardless of the outcome. (all or nothing) |
| Utilitarianism | is a personal moral philosophy that focuses on the "greatest good for the greatest number" by assassination the cost and benefits of the consequences of ethical behavior |
| social responsibility | is the idea that organizations are part of a larger society and are accountable to society for their actions |
| triple bottom line | is the recognition of the need for organization to improve the state of people, the planet, and profit simultaneously if they are to achieve suitable, long-term growth |
| green marketing | consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products |
| cause marketing | occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its product |
| social audit | consist of a systematic assessment of a firms objective, strategies, performance in terms of social responsibility |
| sustainable development | involves conducting business in a way the protects the natural environment while making economic progress |
Created by:
ellaweiberg