is the money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes is marketing its offering.

help people in emergencies. ex. Red Cross

people really like to get government contracts because they pay on time and they have long contracts

is an organizations long-term course of action designed to deliver a unique customer experience while achieving its goals

describes why an organization exits, what problems it wishes to solve, and who it wants to be to every person its touches through its work

are the fundamental, passionate, and enduring principles of an organization that guides its conduct over time.

is a statement of the organization function in society that often identifies its customers, markets, products, and technologies, the term is often used interchangeably with vision

organizational culture

consists of the set values, ideas attitudes, and normative of behavior that is learned and shared among the members of an organization

describes the clear, broad, underlying industry, or market sectors of an organizations offering

are the statements of accomplishments of a task to be achieved, often by a specific time

is a road map for the marketing actions of an organization for a specifies future time period, such as one year or five years

is a measure of the quantitative value or trend of marketing actions or results

strategic marketing process

is an approach whereby an organization allocates its marketing mic resources to reach its target market

includes talking stock of where the firm of products has been recently where it is now, and where it is headed in terms of the organizations marketing plans and the external forces and trends affecting it.

internal Strengths and Weaknesses and its external Opportunities and Threats

is the means by which a marketing goal is to be achieved, usually characterized by a specified target maker and marketing and marketing program to reach it.

are the detailed, day-to, day operational marketing actions for each element of the marketing mix that contributes to the overall success of amercing strategies

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marekting chapter 2

Question	Answer
profit	is the money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes is marketing its offering.
nonprofit	help people in emergencies. ex. Red Cross
government agencies	people really like to get government contracts because they pay on time and they have long contracts
strategy	is an organizations long-term course of action designed to deliver a unique customer experience while achieving its goals
organization purpose	describes why an organization exits, what problems it wishes to solve, and who it wants to be to every person its touches through its work
core values	are the fundamental, passionate, and enduring principles of an organization that guides its conduct over time.
mission	is a statement of the organization function in society that often identifies its customers, markets, products, and technologies, the term is often used interchangeably with vision
organizational culture	consists of the set values, ideas attitudes, and normative of behavior that is learned and shared among the members of an organization
business	describes the clear, broad, underlying industry, or market sectors of an organizations offering
goals and objectives	are the statements of accomplishments of a task to be achieved, often by a specific time
marketing plan	is a road map for the marketing actions of an organization for a specifies future time period, such as one year or five years
marketing metric	is a measure of the quantitative value or trend of marketing actions or results
strategic marketing process	is an approach whereby an organization allocates its marketing mic resources to reach its target market
situation analysis	includes talking stock of where the firm of products has been recently where it is now, and where it is headed in terms of the organizations marketing plans and the external forces and trends affecting it.
SWOT analysis	internal Strengths and Weaknesses and its external Opportunities and Threats
marketing strategy	is the means by which a marketing goal is to be achieved, usually characterized by a specified target maker and marketing and marketing program to reach it.
marketing tactics	are the detailed, day-to, day operational marketing actions for each element of the marketing mix that contributes to the overall success of amercing strategies

Created by: ellaweiberg

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