is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large

what does a market consists of?

people with both the desire and the ability to buy a specific offering

consists of one or more specific groups of potential consumers toward which an organization directs its marketing program

consists of one or major specific groups of potential consumers toward which an organization directs its marketing program

product, price, promotion, place

communication between buyer and seller

are the uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces

is the unique combination of benefits received by targeted buyer that include quality, convenience, on-time delivery, and both before sale and after sale service at a specific price

relationship marketing

links the organization to its individual customer, employer, supplier, and other partners for their mutual long term benefit

is a plan that integrates the marketing mix to provide a good, service or idea to prospective buyers.

are the relatives homogeneous groups of prospective buyers that (1) have common needs and (2) will espying similarly to a marketing action

consumer relationship management (CRM)

is the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace and become advocates after their purcha

social marketing concept

is the meow that organization should satisfy the needs of consumers in a way that provides for nicety will-being

consist of the people who use the products and services purchased for a household. also called consumers, buyer, or customers

organizational buyers

are those manufactures, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy products and services for their own use for resale.

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marketing chapter 1

Question	Answer
marketing	is the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large
what does a market consists of?	people with both the desire and the ability to buy a specific offering
target market	consists of one or more specific groups of potential consumers toward which an organization directs its marketing program
marketing mix	consists of one or major specific groups of potential consumers toward which an organization directs its marketing program
what are the four Ps	product, price, promotion, place
product	good, service, or idea
price	something to exchange
promotion	communication between buyer and seller
place	gets product to consumer
environmental forces	are the uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces
customer value	is the unique combination of benefits received by targeted buyer that include quality, convenience, on-time delivery, and both before sale and after sale service at a specific price
relationship marketing	links the organization to its individual customer, employer, supplier, and other partners for their mutual long term benefit
marketing program	is a plan that integrates the marketing mix to provide a good, service or idea to prospective buyers.
macerating segments	are the relatives homogeneous groups of prospective buyers that (1) have common needs and (2) will espying similarly to a marketing action
consumer relationship management (CRM)	is the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace and become advocates after their purcha
social marketing concept	is the meow that organization should satisfy the needs of consumers in a way that provides for nicety will-being
Ultimate consumers	consist of the people who use the products and services purchased for a household. also called consumers, buyer, or customers
organizational buyers	are those manufactures, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy products and services for their own use for resale.

Created by: ellaweiberg

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