is the activity, set of instructions, and processes for creating, communicating delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

consist of one or more specific groups of potential consumers toward which an organization directs its marketing program

consists of the controllable factors- product, price, promotion, and place that can be used by the marketing manager to solve marketing problems.

product, price, promotion, place

communication between buyer and seller

are the uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces

is the unique combination of benefits recieved by targeted buyers that include quality, convenience, on-time delivery, and both before sale and after sale service at a specific price.

relationship marketing

links the organization to its individual customers, employees, supplier, and other partners for their mutual long tern benefit

is a plan that integrates the marketing mix to provide a good, service, pr idea to prospective buyers.

are the relatively homogenous groups of prospective buyers that (1) have common needs and (2) will respond similarly to marketing action

consumer relationships concept (CRM)

is the process of identifying prospective buyers, understanding then intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace and become advocates after their purcha

social marketing concept

is the view that organization should satisfy the needs of consumers in a way that provides for society well-being

consists of the people who use the products and services purchased fro a household. also call consumer, buyers, or customer

organizational buyers

are those manufacture, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy products and services for theirs own use or for resale.

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chapter one

marketing


marketing	is the activity, set of instructions, and processes for creating, communicating delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
a target market	consist of one or more specific groups of potential consumers toward which an organization directs its marketing program
marketing mix	consists of the controllable factors- product, price, promotion, and place that can be used by the marketing manager to solve marketing problems.
what are the 4 Ps	product, price, promotion, place
product	good, service, or idea
promotion	communication between buyer and seller
price	something to exchange
place	gets product to consumer
environmental forces	are the uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces
customer value	is the unique combination of benefits recieved by targeted buyers that include quality, convenience, on-time delivery, and both before sale and after sale service at a specific price.
relationship marketing	links the organization to its individual customers, employees, supplier, and other partners for their mutual long tern benefit
a marketing program	is a plan that integrates the marketing mix to provide a good, service, pr idea to prospective buyers.
market segments	are the relatively homogenous groups of prospective buyers that (1) have common needs and (2) will respond similarly to marketing action
consumer relationships concept (CRM)	is the process of identifying prospective buyers, understanding then intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace and become advocates after their purcha
social marketing concept	is the view that organization should satisfy the needs of consumers in a way that provides for society well-being
ultimate consumers	consists of the people who use the products and services purchased fro a household. also call consumer, buyers, or customer
organizational buyers	are those manufacture, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy products and services for theirs own use or for resale.

Created by: user-2025327

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