Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

A formal statement of ethical principles and rules of conduct.

Consumer Bill of Rights (1962)

An outline presented by President John F. Kennedy in 1962 that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. (Know list)

The exchange of trade secrets or proprietary information about a company’s competitors.

The moral principles and values that govern the actions and decisions of an individual or group.

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Society’s values and standards that are enforceable in the courts.

A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

A systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.

Social responsibility

The idea that organizations are part of a larger society and are accountable to that society for their actions.

Sustainable development

Conducting business in a way that protects the natural environment while making economic progress.

sustainable marketing

The effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. (People, planet, profit)

Employees who report unethical or illegal actions of their employers.

Help

Options

focusNode

Didn't know it?
click below

Knew it?
click below

Don't Know

Remaining cards (0)

Know

retry

shuffle

restart

0:00

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

Normal Size Small Size show me how

Chapter 4 cards

Term	Definition
Cause marketing	Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
Code of ethics	A formal statement of ethical principles and rules of conduct.
Consumer Bill of Rights (1962)	An outline presented by President John F. Kennedy in 1962 that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. (Know list)
Economic espionage	The exchange of trade secrets or proprietary information about a company’s competitors.
ethics	The moral principles and values that govern the actions and decisions of an individual or group.
Green marketing	Marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Laws	Society’s values and standards that are enforceable in the courts.
Moral idealism	A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Social Audit	A systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Social responsibility	The idea that organizations are part of a larger society and are accountable to that society for their actions.
Sustainable development	Conducting business in a way that protects the natural environment while making economic progress.
sustainable marketing	The effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.
triple bottom line	The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. (People, planet, profit)
Whistle-blowers	Employees who report unethical or illegal actions of their employers.

Created by: user-2024951

"Know" box contains:
Time elapsed:
Retries: