the money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings.

an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

Organizational purpose

describes why an organization exists, what problems it wishes to solve, and who it wants to be to every person it touches through its work.

fundamental, passionate, and enduring principles of an organization that guide its conduct over time.

statement of the organization’s function in society that often identifies its customers, markets, products, and technologies. The term is often used interchangeably with vision.

Organizational culture

consists of the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

describes the clear, broad, underlying industry, or market sector of an organization’s offering.

statements of an accomplishment of task to be achieved, often by specific time

Ratio of sales revenue of firm to total sales of firms in industry

road map for marketing actions of an organization for specific time such as one year

Visual computer display of essential info related to achieving a marketing object

Measure of quantitative value or trend of a marketing action or result

Strategic marketing process

Approach an organization allocates its marketing mix resources to reach target market

Stock of where firm or product has been recently and where it is at now and where it is headed in terms of organizations marketing process

Acronym describing an organizations appraisal of internal strengths and weaknesses and its external opportunities and threats

the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

the detailed, day-to-day operational marketing actions for each element of the marketing mix that contributes to the overall success of marketing strategies.

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Question	Answer
Profit	the money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings.
Strategy	an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.
Organizational purpose	describes why an organization exists, what problems it wishes to solve, and who it wants to be to every person it touches through its work.
Core Values	fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
Mission	statement of the organization’s function in society that often identifies its customers, markets, products, and technologies. The term is often used interchangeably with vision.
Organizational culture	consists of the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.
Business	describes the clear, broad, underlying industry, or market sector of an organization’s offering.
Goals or objectives	statements of an accomplishment of task to be achieved, often by specific time
Market Share	Ratio of sales revenue of firm to total sales of firms in industry
Marketing Plan	road map for marketing actions of an organization for specific time such as one year
Marketing Dashboard	Visual computer display of essential info related to achieving a marketing object
Marketing Metric	Measure of quantitative value or trend of a marketing action or result
Strategic marketing process	Approach an organization allocates its marketing mix resources to reach target market
Situation Analysis	Stock of where firm or product has been recently and where it is at now and where it is headed in terms of organizations marketing process
SWOT analysis	Acronym describing an organizations appraisal of internal strengths and weaknesses and its external opportunities and threats
Marketing Strategy	the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
Marketing Tactics	the detailed, day-to-day operational marketing actions for each element of the marketing mix that contributes to the overall success of marketing strategies.

Created by: user-2024951

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