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STORYBOARDSA2
| Question | Answer |
|---|---|
| M3 | |
| Listening to radio engages the imagination, making the audience’s role active. | True |
| ‘Good, speakable’ dialogue is based on what? | Good listening and observation |
| Which cast list format is correct per the guidelines? | Names in ALL CAPS with brief, lower-case descriptions |
| Which part of the script uses 1.5 line spacing to aid readability and notes? | Dialogue |
| After client approval of an ad concept, what happens next according to the process described? | Ads go on air per bookings by the agency’s media buying unit |
| What left and right margin settings are specified for the main body of the script? | Left 1.5”; Right 7.5” |
| What key writing principle is emphasized for radio plays? | Dialogue is everything |
| Which professional is explicitly mentioned as part of the advertising industry? | Copy editor |
| In the formatting described, dialogue is the only part that uses 1.5 line spacing. | True |
| Which statement best describes where advertising appears? | It uses every possible media, from TV and print to radio, internet, events, and endorsements |
| What is advertising primarily defined as in this module? | Paid messages intended to inform or influence users of a product or service |
| Which formatting guideline applies to radio scripts in this module? | Courier, 12 pt for all parts |
| According to Marshall McLuhan, which pairing is correct? | TV is tactile; radio is visual |
| On radio, characters can be identified by their costumes. | False |
| The module specifies using Courier 12-point font for all parts of a radio script. | True |
| On radio, characters must be identified primarily by which trait? | The way they speak |
| What should appear in brackets after the title on a radio play’s cover page? | (RADIO PLAY) |
| Advertising messages are typically unpaid and rely on free media coverage. | False |
| Which medium is said to keep the viewer captive and enforce a more passive role? | Television |
| Television tends to keep the viewer captive and enforces a more passive role. | True |
| A ‘CUT’ is a slow, gentle transition between scenes. | False |
| Which is a valid transition technique described for radio plays? | MUSIC BRIDGE or STING |
| In radio script notation, what does ‘FX’ stand for and how is it used? | Sound Effects; start with ‘FX:’ followed by what is heard |
| A call to action (CTA) tells the audience what to do next and offers a possible action. | True |
| In branding with storytelling, what is a ‘premise’? | Your story summarized in one sentence |
| Advertising uses only television and radio to reach audiences. | False |
| Compared to television, listening to radio typically involves which audience role? | Active, engaging imagination to visualize scenes |
| Why is radio described as a ‘visual’ medium in this module? | Because listeners imagine what they hear, creating mental pictures |
| A buyer persona represents a segment of your customers to help tailor stories. | True |
| What is the ‘CUT’ transition on radio? | A sharp, abrupt jump from one scene to the next |
| M4 | |
| What should you do within the first 7 seconds of a video? | Hook your audience |
| The optimal length for an animated video is 90 seconds. | True |
| What should a script answer throughout? | Audience questions |
| 3D animation is also known as CGI. | True |
| What helps build emotional connection in a script? | Fewer characters with more dialogue |
| What is one way to surprise your audience? | Do the unexpected |
| What does motion graphic animation primarily use? | Moving text and design elements |
| What is the process of creating stop motion animation? | Taking sequential photos of an object with slight movements |
| What should be reinforced at the end of a video? | Key points |
| Motion graphics are used mainly for storytelling. | False |
| What is a common structure for writing a script? | Introduce a problem and present a solution |
| What is a key to writing a compelling script? | Define solid impressive animated characters |
| What is the optimal length for an animated video? | 90 seconds |
| A good script connects emotionally with the audience. | True |
| A good script should be written quickly without revisions. | False |
| What are animated videos created with? | Original designs, drawings, illustrations, or computer-generated effects |
| What should be placed on top of emotional connection in a script? | Call to action |
| The call to action should be placed at the beginning of the video. | False |
| What is the recommended word count for a 60-second video? | 120-170 words |
| Stop motion animation involves taking sequential photos. | True |
| What makes a script most valuable? | Call to action |
| What animation style is best for explaining complex concepts simply? | Animated infographics |
| A script should focus on what the creator is good at. | False |
| What is a good method to start a script? | Put yourself in the audience’s shoes |
| What should a script focus on instead of what you’re good at? | What the customer wants |
| What makes a video authentic according to the document? | Not feeling scripted |
| What is 3D animation also referred to as? | CGI |
| Animated videos use real-life footage. | False |
| A scripted video feels more authentic. | False |
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