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Exam Review
Frick all
| Question | Answer |
|---|---|
| Definition of Marketing | |
| Want/Need/Exchange | |
| Factors required for marketing to occur | |
| Target Market/Market | |
| 4 Ps of marketing (definition and example) | |
| Customer Value | |
| relationship marketing | |
| Marketing Program, segment | |
| CRM | |
| Societal marketing concept | |
| Ult. Consumer/Org. Buyer | |
| Organization/ Strategy | |
| Types of business corporate levels | |
| figure 2-2 | |
| mission/vision/values/corporate culture | |
| ways to measure goals - profit, market share | |
| Marketing plan/dashboard/metric | |
| Strategic marketing process | |
| SWOT | |
| Segmentation/ points of difference | |
| marketing strategy/tactics | |
| Environmental scan | |
| Social/demographics | |
| Generations (including birth years) | |
| Economic - Gross, disposable, and discretionary | |
| Technology - marketspace, e commerce, IoT | |
| competition (types of competition) | |
| Regulatory/self-regulation | |
| Consumer bill of rights | |
| culture/espionage | |
| code of ethics | |
| whistle blower | |
| moral idealism/ulitarianism | |
| social responsibility (3 concepts) | |
| Triple bottom line/Sustainable Marketing | |
| cause marketing | |
| social audit | |
| Green Marketing/sustainable development | |
| consumer ethics | |
| consumer behavior | |
| stages of purchase decision process | |
| involvement/problem solving variations | |
| situational influences | |
| perceived risk | |
| brand loyalty | |
| word of mouth and opinion leaders | |
| family life cycle/ consumer socialization | |
| Subculture |
Created by:
Rick Dawson