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chapter20

TermDefinition
promotional advertising advertising designed to increase sales
institutional advertising promotion used to create a favorable image for a business or organization
media the agencies, means or instruments used to convey messages
print media print means or instruments used to convey messages such as newspapers magazines direct mail pieces signs and bill boards
broadcast media radio and television advertising
specialty media `useful items with an advertisers name printed on them
cost per thousand (CPM) the media cost of exposing 1,000 readers to an ad
network radio advertising radio advertising broad cast from a studio to all affiliated radio stations throughout the country
national spot radio advertising radio advertising used by national firms to advertise on a local station by station basis
local radio advertising radio advertising done by a local business for its target market
Created by: adrianna29
 

 



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