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| Question | Answer |
|---|---|
| Competition affects analytics because: | Rivals also use data |
| Which question is prescriptive? | What action should we take? |
| Which question is predictive? | What will happen? |
| Which cannot be measured easily? | Happiness |
| “Sales dropped due to late deliveries” is an example of: | Diagnostic |
| “Sales dropped by 10% last quarter” is an example of: | Descriptive analytics |
| Which analytic type asks ‘Why did it happen?’ | Descriptive |
| Business Intelligence answers mainly: | What happened? |
| Analytics helps reduce: | Uncertainty |
| Which field does analytics NOT apply to? | None; analytics applies everywhere |
| Netflix recommending movies is an example of: | Predictive analytics |
| Which is NOT a challenge of analytics? | Strong internet connection |
| Business Analytics answers: | How to improve decisions |
| In the pandemic, analytics helped DOH to: | Track infection rates |
| Shopee analyzing customer purchase behavior is an example of: | Business Analytics |
| Business Analytics focuses on: | Improving business performance |
| Which is required for analytics success? | All of the above |
| When analytics is NOT practical: | When there is no data |
| KPIs are also known as: | Metrics |
| Predictive analytics is closest to: | Forecasting |
| Analytics transforms data into: | Insights |
| Which analytic type asks ‘Why did it happen?’ | Diagnostic |
| Grab succeeds using analytics by: | Analyzing rider–driver data |
| Which tool is used in analytics? | Power BI |
| Shopee analyzing customer purchase behavior is an example of: | Business Analytics |
| Which question is prescriptive? | What action should we take? |
| Analytics helps reduce: | Uncertainty |
| “Sales are expected to rise next month” is an example of: | Predictive |
| Which situation shows “no precedent”? | Predicting pandemic demand |
| What is the main purpose of analytics? | To use data to gain insights |
| BI mainly focuses on: | Reporting what happened |
| “Offer 20% discount to boost sales” is an example of: | Prescriptive analytics |
| Which question is prescriptive? | What action should we take? |
| “Sales dropped due to late deliveries” is an example of: | Diagnostic |
| MMDA using Waze data to plan rerouting is: | Government analytics |
| Grab succeeds using analytics by: | Analyzing rider–driver data |
| “Most buyers prefer COD” is an example of: | Insight |
| In the pandemic, analytics helped DOH to: | Track infection rates |
| What is the main goal of execution and measurement? | Put analytics into action and track results |
| Analytics insights must be actionable to create real value. | True |
| A company that lacks skilled human capital will likely: | Struggle to execute analytics projects |
| Which pillar of analytics ensures insights are transformed into intelligence? | Execution and measurement |
| What is the first step in the analytics solution life cycle? | Define |
| Which of these is a facilitator for successful analytics? | Integrated processes |
| Distributed knowledge means keeping analytics insights within one department. | False |
| Which of the following best represents a driver for analytics implementation? | Strategy and commitment |
| Analytics leaders must champion their vision across the organization. | True |
| An analytics implementation strategy must focus on addressing business priorities. | True |
| Analytics culture values: | Both positive and negative results |
| Business analytics should be directly linked to KPIs to track impact. | True |
| Integrated processes help optimize analytics success across the organization. | True |
| Outside-In Thinking is mainly concerned with: | Competitor and industry trends |
| Seeking data instead of stories ensures that: | Decisions are evidence-based |
| Inside-Out Thinking in identifying business opportunities focuses on: | Internal business processes and decisions |
| Which of these is considered a business challenge that analytics can solve? | Increase market share |
| Prescriptive analytics recommends the best course of action based on insights. | True |
| Which KPI can measure customer retention? | Percentage of repeat customers |
| Gut instinct should replace evidence in analytical cultures. | False |
| Which of the following is an example of prescriptive analytics? | Recommending which promotion will increase sales |
| Change management is critical to reinforce analytics adoption in organizations. | True |
| Analytics should be implemented without considering the customer experience. | False |
| Prescriptive analytics recommends the best course of action based on insights. | True |
| Analytics insights must be actionable to create real value. | True |
| Which of the following is a risk if an analytics project lacks executive sponsorship? | Project will likely fail or lose momentum |
| Descriptive analytics answers the question: | What happened? |
| Analytics should transform data into: | Insight and intelligence |
| Commitment from other functional groups in analytics projects ensures: | Adequate resources and support |
| Inside-Out Thinking in identifying business opportunities focuses on: | Internal business processes and decisions |
| Which of the following describes “searching for the truth” in an analytics culture? | Using data to find what really drives business |
| Analytics is only useful for predicting future outcomes. | False |
| Which KPI can measure revenue growth from existing customers? | Wallet share |
| Outside-In Thinking is mainly concerned with: | Competitor and industry trends |
| Making data as granular as possible helps: | Identify patterns and variations more precisely |
| Only executives need to understand analytics in a company. | False |
| Integrated processes help optimize analytics success across the organization. | True |
| Business analytics should be directly linked to KPIs to track impact. | True |
| Descriptive analytics answers the question: | What happened? |
| A key characteristic of an analytical culture is: | Searching for the truth and patterns in data |
| Which of the following is NOT a critical component of a successful analytics solution? | Employee personal opinions |
| Innovation in analytics involves both analytical methods and organizational impact. | True |
| Analytics should ideally be communicated to: | As broad a group of stakeholders as appropriate |
| Which of these is considered a business challenge that analytics can solve? | Increase market share |
| Human capital skills such as machine learning and data mining are enablers of analytics success. | True |
| What is the purpose of the DELTA model? | To assess analytical capability of an organization |
| Which of the following is a key enabler in analytics success? | Human capital skills |
| A strong data foundation is optional if the team has skilled analysts. | False |
| Analytics should transform data into: | Insight and intelligence |
| What is the main goal of execution and measurement? | Put analytics into action and track results |
| Which pillar of analytics ensures insights are transformed into intelligence? | Execution and measurement |
| Which KPI can measure customer retention? | Percentage of repeat customers |
| Analytics culture can exist without collaboration between departments. | False |
| Data visualization is only useful for aesthetic purposes. | False |
| Negative results in analysis are as valuable as positive results. | True |
| What is the primary purpose of aligning analytics projects to business challenges? | To ensure analytics projects deliver business value |
| Which of the following is NOT a critical component of a successful analytics solution? | Employee personal opinions |
| Descriptive analytics answers the question: | What happened? |
| A company that lacks skilled human capital will likely: | Struggle to execute analytics projects |
| Seeking data instead of stories ensures that: | Decisions are evidence-based |
| A strong data foundation is optional if the team has skilled analysts. | False |
| Commitment from other functional groups in analytics projects ensures: | Adequate resources and support |
| Inside-Out Thinking focuses on competitor benchmarking. | False |
| Which of the following is non-volatile? | Data warehouse |
| Which of the following is an example of data warehouse use? | Tracking historical sales trends |
| database is: | Collection of computer files containing structured information |
| decision model is: | Abstraction or representation of a real system to aid decisions |
| Prescriptive analytics helps organizations find the best possible actions. | True |
| Data warehouses are time-variant, storing historical data. | True |
| ________ analytics provides Business Intelligence (BI) insights into what has happened. | DESCRIPTIVE |
| A ________ is a single, complete store of data from multiple sources used for analysis. | DATA WAREHOUSE |
| Information comes from: | Collecting data only |
| Which of the following best defines data? | Raw facts and figures |
| Descriptive analytics is mainly concerned with the future. | False |
| analytics type describes “what has happened”? | Descriptive |
| Data includes all of the following except: | Employee salary alone |
| Cloud computing is used for remote storage and computation of data. | True |
| Decision models only exist as spreadsheets. | False |
| storage in analytics is used to: | Store data remotely and access it anytime |
| analytics can use: | Optimization models |
| analytics often uses: | Historical data and statistical algorithms |
| Big data includes both structured and unstructured data. | True |
| Which of the following is not a feature of a data warehouse? | Real-time transactional updates |
| Which of the following is an example of predictive analytics? | Forecasting customer churn next month |
| ________ analytics recommends the best course of action. | PRESCRIPTIVE |
| ________ is the process of examining data to extract insights and inform decisions. | ANALYTICS |
| step is not part of the six-step problem-solving process? | Ignoring the data |
| Linear demand models assume demand decreases as price increases. | True |
| Descriptive analytics is mainly concerned with the future. | False |
| A data warehouse integrates data from multiple sources. | True |
| Cloud computing is used for remote storage and computation of data. | True |
| ________ is the abstraction or representation of a real system used to aid decision-making. | DECISION MODEL |
| Which of the following is an example of prescriptive analytics in retail? | Suggesting the best discount combination to maximize profit |
| storage in analytics is used to: | Store data remotely and access it anytime |
| in prescriptive analytics refer to: | Limitations on decision variables |
| Prescriptive analytics does not consider constraints or trade-offs. | False |
| Constraints of the following is a benefit of business analytics? | Improving decision-making |
| Model management is unnecessary in analytics deployment. | False |
| A subject-oriented data warehouse is organized by: | Business topic, like sales or customers |
| A data warehouse integrates data from multiple sources. | True |
| ________ is the abstraction or representation of a real system used to aid decision-making. | DECISION MODEL |
| data in a warehouse means: | Data from multiple sources is combined consistently |
| Model management is unnecessary in analytics deployment. | False |
| analytics can use: | Optimization models |
| Which of the following is non-volatile? | Data warehouse |
| Which of the following is not a feature of a data warehouse? | Real-time transactional updates |
| ________ analytics recommends the best course of action. | PRESCRIPTIVE |
| ________ analytics provides Business Intelligence (BI) insights into what has happened. | DESCRIPTIVE |
| ________ is the process of examining data to extract insights and inform decisions. | ANALYTICS |
| Operational databases are usually non-volatile. | False |
| Prescriptive analytics helps organizations find the best possible actions. | True |
| Which of the following is an example of data warehouse use? | Tracking historical sales trends |
| ________ models predict what might happen in the future and often incorporate uncertainty. | PREDICTIVE |
| Data warehouses are ________-oriented, ________, time-variant, and non-volatile. | SUBJECT INTEGRATED |
| Which of the following is an example of data warehouse use? | Tracking historical sales trends |
| Uncertainty in predictive analytics refers to: | Unknown future outcomes |
| Model management is unnecessary in analytics deployment. | False |
| analytics type is used to forecast future outcomes? | Predictive |
| The main benefit of prescriptive analytics is to optimize ________ and minimize inefficiencies. | DECISIONS |
| A data warehouse is the same as an operational database. | False |
| Data includes all of the following except: | Employee salary alone |
| Cloud computing is used for remote storage and computation of data. | True |
| A ________ is a single, complete store of data from multiple sources used for analysis. | DATA WAREHOUSE |