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Marketing Exam 1

TermDefinition
Environmental Scanning the process of continually acquiring info on events occurring outside the org to identify and interpret potential trends.
Social Forces the demographic characteristics of the population and it’s culture.
Demographics describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
India Largest population by 2050
The US population is becoming larger, older, more diverse
Group thats frowing and living longer 65+
Baby Boomers: the generation of 76 million children born btwn 1946-64
Gen X 55 million born btwn 1965-1980. Called the baby bust
Gen Y 62 million born 1983-1996
Created by: user-2022026
 

 



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