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E COMMERCE

M3 REVIEWER

QuestionAnswer
A customer receives ads on their phone for nearby restaurants while walking downtown. Which technology is used? GPS NFC RFID QR codes GPS
A retailer removes wholesalers and sells directly to customers online. What is this called? Multichanneling Reintermediation Disintermediation Channel conflict Disintermediation
A company sells both through physical stores and an online website. Which business model is this? Direct marketing Pure-play e-tailer Click-and-mortar Virtual mall Click-and-mortar
A small company wants to compete with large retailers by selling online. Which e-tailing benefit helps them most? Enable small companies to compete Provide customization Engage customers in discussions Lower product cost Enable small companies to compete
A customer prefers buying software online because it is in a digitized format. Which product characteristic supports this? Service guarantee Digitized format Physical inspection required Brand name recognition Digitized format
A consumer visits an online mall that redirects them to a vendor’s website to complete the purchase. Which type of mall is this? Shared services mall Virtual world mall Referring directory Flash sale mall Referring directory
A company adds an escrow service to ensure safe transactions between buyers and sellers. Which concept applies? Pure-play retailing Channel conflict Reintermediation Disintermediation Reintermediation
A consumer uses a website that compares prices across multiple online stores. Which tool is being used? Shopping portal Shopping robot Social shopping Virtual mall Shopping robot
Which factor influences online vs offline retail competition? Search cost All of the above Tax differences Delivery time All of the above
Which term refers to sellers who conduct retail business online? E-tailers E-shoppers E-marketers E-vendors E-tailers
Which delivery option requires immediate fulfillment after order? Scheduled delivery Express mail On-demand delivery Standard shipping Standard shipping On-demand delivery
Which of the following is NOT a benefit of online travel services? Reduced processing fees Access to last-minute deals Complex trip arrangements easily handled Elimination of commissions Complex trip arrangements easily handled
Which business model combines physical stores and online presence? Pure-play e-tailer Flash sale Click-and-mortar Virtual mall Click-and-mortar
Which service allows customers to configure and order directly from manufacturers? Online mall Make-to-order Direct marketing Pure-play retailing Make-to-order
Which term refers to online banking? Virtual banking E-banking All of the above Cyberbanking All of the above
Which term refers to adding new intermediaries in online transactions? Reintermediation Disintermediation Multichanneling Channel conflict Reintermediation
Which of the following is a major issue in B2C e-commerce? Channel conflict No price competition Limited global reach Lack of customization Channel conflict
Which of the following is an example of social shopping? Purchasing flash deals Comparing prices on portals Using shopping robots Buying in groups with friends Buying in groups with friends
A group of friends collaborates online to buy a wedding gift. Which model applies? Flash deals Event shopping Group gifting Private shopping club Group gifting
A retailer offers a 70% discount for 24 hours on selected items. Which B2C model is being used? Online group buying Event shopping Private shopping club Flash deals Flash deals
A retailer wants to understand customer preferences and personalize product recommendations online. Which advantage applies? Provide global reach Lower supply chain cost Enable small companies to compete Better understand customers Better understand customers
A consumer uses Facebook reviews and friends’ ratings before buying a product online. Which concept is this? Shopping portal Virtual mall Shopping robot Social shopping Social shopping
A traveler uses an app to find last-minute flight deals and book tickets online. Which service is this? Online travel service Flash deals Virtual mall Online private shopping club Online travel service
What does “pure-play e-tailer” mean? Retailer with both online and offline stores Retailer using mail-order catalogs Retailer operating only online Retailer selling only digital goods Retailer operating only online
Which of the following is NOT an advantage of e-tailing for customers? Shop anytime and anywhere Pay less than in traditional stores Find products not available locally Physical inspection of all products Physical inspection of all products
What is “disintermediation” in e-commerce? Creating new online malls Adding new intermediaries Increasing channel partners Removing intermediaries between trading partners Removing intermediaries between trading partners
Which type of online mall provides a directory and transfers users to vendor sites? Referring directory Virtual world mall Flash sale mall Shared services mall Referring directory
A manufacturer allows customers to design and order laptops online. Which model is this? Make-to-order Pure-play e-tailer Online mall Click-and-mortar Make-to-order
Which of the following is an example of a multichannel business model? Flash deals Pure-play e-tailers Click-and-mortar retailers Online private shopping clubs Click-and-mortar retailers
Location-based e-commerce uses which technology? RFID QR codes NFC GPS GPS
A gamer buys virtual items in an online world that can be used in real-world purchases. Which concept applies? Group buying Flash deals Social TV Virtual world shopping Virtual world shopping
A bank offers customers the ability to pay bills and transfer funds online. Which term describes this? All of the above Virtual banking E-banking Cyberbanking All of the above
A click-and-mortar retailer struggles to keep prices competitive both online and in-store. Which issue is this? Price comparison Channel conflict Reintermediation Disintermediation Price comparison
Created by: hanami
 



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