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APR

test 1

QuestionAnswer
industrial age
advertizing
pre industrial
consumers
birth of agencies
public service announcements
advertizing strat
media
marketing strat
word of mouth
mass media
goods
services
4 ps of marketting
marketting
advertizing
free market economy
self interest
complete information
many buyers and sellers
absence of externalities- social cost
branding
unique selling proposition
market segmentation
positioning
demarkting
sales promotion
effect adu has on company
added value
value of product, price, consumer
primary of selective deman
abuandance principle
puffery
stereotypes in advertizing
ethical advertizing
social responsibility
advertizing speech=regular speech
CARU
federal trade commission
deceptive advertizing
comparativr advertizing
corrective advertizing
FDA
FCC
patend and trademark office
library of congress
intelectual property
trademark
copyright
all states have little ftc acts
misdemenor lying in ads
better buisness bureau
ASRC
regulation by media
consumer advocate groups
AAF
advertizers
advertizing agencies
suppliers
media
Created by: aechastain1
 

 



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