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TermDefinition
promotional adveritsing a short-term marketing strategy using targeted incentives, such as discounts and coupons
institutional advertising long-term marketing strategy focused on building a company’s reputation
media the main means of mass communication
print media physical, printed forms of communication and information dissemination, including newspapers, magazines, books, flyers,
broadcast media the electronic transmission of audio and video content—including television, radio, and internet streaming
specailty media targeted, niche advertising platforms, promotional, or specialized physical materials designed to engage specific audiences
cost per thousand a common advertising metric representing the cost to show an ad 1,000 times
network radio advertising enables brands to air commercials across hundreds of stations nationwide simultaneously
national spot radio advertising advertising allows brands to target specific, selected markets across the U.S. for a localized approach within a national campaign
local radio advertising is a cost-effective way to target specific geographic audiences
Created by: Mshaw27
 

 



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