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Social media 1
| Question | Answer |
|---|---|
| When brands attempt to jump on board with a trend on social media | Trendjacking |
| TRUE or FALSE: Tweeting a rumor about someone has the potential to result in a lawsuit | True |
| TRUE or FALSE: What you post online cannot be used as evidence in a court of law | False |
| The FTC requires influencers, bloggers, or celebrities who are being paid to promote a product or service via video to include #ad in the written portion and | Verbally state it is an ad |
| The numbers and points of information that validate social media's role in the larger scheme of a business or agency, and show senior management and key decision makers the impact of this form of communication on their audiences is called: | Metrics |