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PSY 365 Lecture 5

Emotional and Industrial Design

QuestionAnswer
What Isn't Good Design? -gestalt grouping failure -planning ahead failure
Some Design Aims -aesthetic -informative -usability -durable
A "cognitive" or logical basis for decisions "Tide cleans better than others"
An "emotional" basis for decisions "I like the name Tide... reminds me of being at the seashore"
Phineas Gage railroad worker had a railroad spike to through his skull. -damaged connection between his amygdala (emotion center) -went from straight-larded kind of guy to an alcoholic, skirt-chasing, hard-fighting guy -emotions involved in logical decisions too
Emotion sometimes drives cognition. We think to achieve our goals, which are often emotional
Cognition helps prioritize our emotions. Without cognitive control, you can't choose the future over the now. -Long-term emotions vs. immediate emotions
3 Sources of Value in Objects: Don Norman's Theory -Visceral -Behavioral -Reflective
Visceral does it feel and look cool? Is it beautiful?
Behavioral Does it work well? Is it efficient?
Reflective Does it remind me of good things? Does it reflect my personal values? -same as "ecological" from Berlyne
Typicality Effect typical things seem more pleasing, soothing and beautiful -consequently, "average" things are sometimes more liked
Typicality in Industrial Products people prefer typical cars, watches, clocks, automotive interiors, chairs, lamps, stools, desks, etc. -Why: one idea is that average things are also seen as familiar
Zajone's Familiarity Experiment -showed Chinese characters to undergraduates from 1 to 25 times -later, they rated liking of the stimuli -people liked the ones they'd seen more often -called mere exposure effect
Created by: user-1979983
 

 



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