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Chapter 20

Vocab

TermDefinition
Promotional Advertising a short term marketing strategy using targeted incentives such as discounts, coupons, or giveaways
Institutional Advertising a long-term marketing strategy focused on building a company’s reputation, image, and brand, rather than promoting specific products or services
Media the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively
Print Media physical, paper-based, and ink-based communication formats used for distributing news, information, and advertising to a wide audience
Broadcast Media involves the electronic, simultaneous transmission of audio and visual content to a wide audience via television, radio, and the internet
Specialty Media targeted, niche advertising platforms, promotional, or technical materials designed to reach specific audiences or fulfill, specialized, high-impact tasks
Cost per Thousand Cost Per Thousand (CPM), or cost per mille, is a fundamental marketing metric representing the cost an advertiser pays for every 1,000 views or impressions of an advertisement
Network Radio Advertising Network radio advertising is the purchase of ad space on a centralized network of radio stations to air commercials simultaneously across multiple markets
National Spot Radio Advertising the practice of purchasing airtime on a selective basis across various local radio stations in multiple markets simultaneously to create a, often, nationwide campaign
Local Radio Advertising a geo-targeted marketing strategy where businesses pay for airtime on local AM/FM stations to promote products or services directly to a specific community
Created by: Cfote27
 

 



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