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Chapter 20

QuestionAnswer
Promotional Advertising Increases sales by creating interest in new products, introducing new products and businesses, explaining a product, supporting personal selling efforts, and creating new markets
Institutional Advertising Attempts to make a favorable impression and goodwill for a business or an organization
Media The agencies, means, or instruments used to present a message to the public
Print Media Advertisements that are done in written form such as, newspapers, magazines, direct mail, signs, and billboards.
Broadcast Media Media that gets shown through radios or television to provide information and entertainment.
Specialty Media Media that is shown and/or advertised on items that people may consider to spread a better message
Cost per Thousand Advertising method that lets you find out the cost of each person watching an advertisement
Network Audio Advertising Allows an advertiser to broadcast an ad simultaneously to various markets through sponsorship
National Spot Radio Advertising Used by national firms to advertise on a local station-by-station basis
Local Radio Advertising Often done by local businesses for its target market. The advertising is limited to a certain geographical area.
Created by: mshuart26
 

 



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