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Argument
| Argument | When the author wants to convince you of their position. |
| Claim | The author's main point. |
| Rebuttal | When the author responds directly to the counterclaim. |
| Counterclaim | The opposite viewpoint of the author's claim. |
| Relevant Evidence | What the author uses to support their claim. |
| Credible | The author is able to be believed and trusted. |
| Ethos | Emphasizes the speakers credibility and authority. Ex: Celebrity Endorsements, Titles, Professions, etc. |
| Pathos | Appeals to the audience's emotions. Ex: Personal Stories/Experiences, Images, etc. |
| Logos | Appeals to the audience's logic or reason. Ex: Data, Historical Events, Facts, Test Results, Personal Experience as a proof. |