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Argument/ persuasion

ELA Reynerson

QuestionAnswer
What is the main purpose of a commercial? To persuade
Trying to convince the audience to think or act in a certain way Persuasion
A specific group of people that a presentation is aimed at Target audience
Repeating words and phrases for emphasis Repetition
Persuasive technique, using words, phrases, or stories that appeal to certain feelings Appeal to emotion
Persuasive technique, using facts and example examples in an attempt to convince readers Appeal to reason/logic
Appeals based on a sense of “right” and “wrong”. Trust me! Sometimes uses celebrities. Appeal to ethics
A commercial using a famous athlete to sell a sports drink is using what type of appeal? Appeal to ethics
A commercial telling you their product will make you happy is using what type of appeal? Appeal to emotions
A commercial that list all the features of the product is using what type of appeal? Appeal to reason/logic
An attempt to persuade someone to think or act in a certain way Argument
The statement that the writer is trying to prove true in a persuasive essay Claim
The statement statements in the essay that support the claim by telling why or how the claim is right Reason
Facts; proved from a credible trusted source Evidence
Facts and proof using numerical information Statistics
When evidence is given by someone knowledgeable in a topic, it is called Expert evidence
This part of your essay explains how the evidence supports the reason Reasoning
Statement opposing (against) the claim; opposing argument Counter claim
Explain explains why the counterclaim is wrong Rebuttal
The writer asked the reader to act in support of the writers claim Call to action
Created by: Ashliemeliss
 

 



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