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CONTEMP FINAL

QuestionAnswer
refers to culture that is shaped by mass media on a worldwide scale Glpbyal media culture
refers to a global products that were develop to fit local needs and preferences. Globalization
refers to various platforms used for mass communication Media
includes customs, stories that has been passed on generation after generation culture
according to lerner and schramm, media plat a crucial role in a civilization ability to plan, promote, and control the evolution of modern society developing nation to a modern form
lerner, the media serves as "mobility multiplier" by connecting everyone to the endless vicarious realm. functions as a "mobility multiplier"
are goods and services created and influenced by a specific culture or society cultural products
refers to goods and services—are traded internationally global cultural products
are goods and items taht are produced within sepecific regions local cultural products
shaped by history, geography, and traditions dynamics local culture
three perspectives on global cultural flows cultural differentialism, cultural hybridization, cultural convergence
cultures remain distinct and may clash (huntington 1996) Cultural differentialism
global and local merge, creating new hybrid forms (Cvetkovich & kellner 1997). Cultural hybridization
Created by: user-1814744
 

 



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