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Stack #4604677
| Question | Answer |
|---|---|
| The process of promoting and selling products or services. | Marketing |
| A group of people who want or need a product. | Market |
| The specific group a business wants to sell to. | Target Market |
| A person who buys a product or service. | Customer |
| A person who uses the product. | Consumer |
| Basic things people must have. | Needs |
| Things people would like to have. | Wants |
| When people want a product and can afford it. | Demand |
| Anything offered to satisfy needs or wants. | Product |
| An action or help given to customers. | Service |
| The benefit a customer gets from a product. | Value |
| Giving something to receive something else. | Exchange |
| A name, logo, or identity of a product. | Brand |
| Creating a strong product identity. | Branding |
| How people see or feel about a brand. | Brand Image |
| When customers keep buying the same brand. | Brand Loyalty |
| A symbol that represents a brand. | Logo |
| A short phrase used to promote a brand. | Slogan |
| The set of tools or strategies a business uses to sell a product or service successfully. | Marketing Mix |
| Product, Price, Place, and Promotion. | 4Ps of Marketing |
| The stages a product goes through in the market. | Product Life Cycle |
| The amount paid for a product. | Price |
| How a company sets its prices. | Pricing Strategy |
| Money spent to produce a product. | Cost |
| Money earned after expenses. | Profit |
| Where the product is sold. | Place |
| How products reach customers. | Distribution |
| Activities used to advertise a product. | Promotion |
| Paid promotion through media. | Advertising |
| Short-term offers like discounts. | Sales Promotion |
| Managing a company’s public image. | Public Relations |
| Selling through direct interaction. | Personal Selling |
| Marketing using online platforms. | Digital Marketing |
| Promoting through social media. | Social Media Marketing |
| Sharing useful content to attract customers. | Content Marketing |
| Promoting through emails. | Email Marketing |
| Using influencers to promote products. | Influencer Marketing |
| Collecting data about customers. | Market Research |
| Data collected directly from people. | Primary Research |
| Data taken from existing sources. | Secondary Research |
| Questions used to collect information. | Survey |
| Strengths, Weaknesses, Opportunities, and Threats of a business. | SWOT Analysis |
| Studying competitors. | Competitive Analysis |
| How a brand is placed in customers’ minds. | Positioning |
| Dividing the market into groups. | Segmentation |
| Customer information such as age, gender, and income. | Demographics |
| Customer lifestyle, interests, and values. | Psychographics |
| How customers decide to buy. | Buyer Behavior |
| How happy customers are with a product or service. | Customer Satisfaction |
| The overall feeling of buying and using a product or service. | Customer Experience |
| Keeping customers coming back. | Customer Retention |
| Getting new customers. | Customer Acquisition |
| Words that encourage customers to take action. | Call to Action |
| When a viewer becomes a buyer. | Conversion |
| The percentage of people who take action. | Conversion Rate |
| The number of visitors to a website. | Traffic |
| Customer interaction with a brand. | Engagement |
| The number of people who see the content. | Reach |
| The number of times content is shown. | Impressions |
| A measurement used to check success. | Key Performance Indicator |
| The profit compared to the money spent. | Return on Investment |
| Comparing two marketing versions to see which works better. | A/B Testing |
| The steps customers go through before buying. | Funnel |
| A potential customer. | Lead |
| The process of getting potential customers. | Lead Generation |
| A company’s portion of total sales in the market. | Market Share |
| The employees or staff who interact with customers. | People |
| How the service is delivered to customers. | Process |
| The proof that a service exists and is reliable. | Physical Evidence |
| Product, Price, Place, Promotion, People, Process, and Physical Evidence. | 7Ps of Marketing |
Created by:
lykieee