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COM01_Media&Info #4

COM01_Media&Info. Literacy_MEDIA EFFECTS, AUDIENCES & COMMUNICATION_#4

QuestionAnswer
Communication The process of sending and receiving messages.
Sender The originator of the message.
Message The information being communicated.
Channel The medium used to send the message.
Receiver The person who interprets the message.
Feedback The receiver’s response to the message.
Noise Anything that interferes with communication.
Mass Communication Communication aimed at large audiences through media.
Interpersonal Communication Direct, face-to-face communication between individuals.
Agenda-Setting Theory Media influences what topics people think about.
Framing Theory Media shapes how people interpret issues.
Cultivation Theory Long-term exposure to media shapes perceptions of reality.
Uses and Gratifications Theory Audiences actively choose media to satisfy needs.
Selective Exposure People choose media that aligns with their beliefs.
Selective Perception People interpret messages based on their existing views.
Selective Retention People remember information that supports their beliefs.
Audience Analysis Understanding the characteristics of media consumers.
Demographics Statistical characteristics of a population.
Psychographics Audience characteristics based on interests and values.
Media Influence The effect media has on attitudes and behavior.
Media Literacy Skills Abilities needed to critically evaluate media messages.
Representation How people, events, and issues are portrayed in media.
 

 



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