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Module 1

research methods for managers

TermDefinition
Neutrality Neutrality refers to the absence of bias in research findings, ensuring that conclusions are objective and based on data rather than personal opinions or assumptions.
Reliability Reliability refers to the consistency of research results when the study is repeated under similar conditions, indicating the dependability of the research design.
Validity Validity refers to the extent to which a research instrument measures what it is intended to measure in accordance with the research objectives.
Generalization Generalization refers to the ability of research findings to be applicable to the entire population and not limited to a particular sample.
Balanced Research Design A balanced research design ensures that neutrality, reliability, validity, and generalization are maintained so that respondents’ reactions do not distort the results.
Created by: 000_sri_000
 

 



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