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Stack #4595863
| Term | Definition |
|---|---|
| desk research | researching of and using information that already exists |
| market target | target market is a market thats being aimed at certain people |
| market segmentation | to help identify the target market the firm will divide conusmers into diffrent groups |
| field research | this involves going out into the market and making direct contact |
| niche market | a niche market is a small group of people with very diffrent needs |
| market research | market research is asking potential customers for information |
| field research | field research involves going out into the market |
| advertising | advertising is promoting a certain good or services |
| sponsorship | sponsorship is when someone pays to have their company sponsored bye a football team |
| product life cycle | the product life cycle refers to the maturity of the good or service |
| usp | unique selling point |
| channel of distrubution | channel of distrubution means from where the product goes through the retailer then to the shop |