the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers

the idea that businesses should strive to satisfy customers while also making a profit.

the group of customers identified for a specific marketing program

also called the 4 Ps of marketing. The strategies of product, price, place, promotion that are tools used to influence customer buying decisions

the value in money placed on a good or service - VALUE

also known as information management is the process and methods sued to gather information, analyze it, and report findings related to marketing goods and services

the way the market is divided into smaller groups of potential customers. Demographics, geographics, psychographics and buyer behavior

involves making decisions about what to sell and what features should be used in selling a business's products, services or ideas

a name, term, design or symbol or combination of these elements used to create a feeling or reputation for a company, product or service

a form of promotion concerned with creating a favorable public image or overcoming unfavorable image. Activities might include charity events, celebrations, awards, press conferences, and other means to share good news about a company

the set of steps used to match a customer's needs and wants with a product or service.

channels of distribution

the path a product takes from the producer or manufacturer to the end user

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MP LUKE

Term	Definition
Marketing	the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers
Marketing concept	the idea that businesses should strive to satisfy customers while also making a profit.
target market	the group of customers identified for a specific marketing program
marketing mix	also called the 4 Ps of marketing. The strategies of product, price, place, promotion that are tools used to influence customer buying decisions
price	the value in money placed on a good or service - VALUE
marketing research	also known as information management is the process and methods sued to gather information, analyze it, and report findings related to marketing goods and services
market segmentation	the way the market is divided into smaller groups of potential customers. Demographics, geographics, psychographics and buyer behavior
product planning	involves making decisions about what to sell and what features should be used in selling a business's products, services or ideas
branding	a name, term, design or symbol or combination of these elements used to create a feeling or reputation for a company, product or service
public relations	a form of promotion concerned with creating a favorable public image or overcoming unfavorable image. Activities might include charity events, celebrations, awards, press conferences, and other means to share good news about a company
selling process	the set of steps used to match a customer's needs and wants with a product or service.
channels of distribution	the path a product takes from the producer or manufacturer to the end user

Created by: janice ritchey

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