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19 marketing
| Term | Definition |
|---|---|
| promotion | a form of communication that a business or organization use to inform or persuade consumers about their new products |
| product promotion | advertising that convinces potential customers to buy products from their own business than another competitor |
| institutional promotion | when a company creates a favorable image of themselves to increase sales in company products |
| advertising | any paid form of nonpersonal presenation and promotion of an idea, good, or service by a sponsor |
| publicity | information that is notable of a company, product, person in media. this can help promote events and new products |
| sales promotion | promotion that is focused on increasing sales, to inform customers about new products |
| slotting allowance | paid allowence from a manufactorer to allow retail chains to place a new product on shevles |
| sales incentives | awards given by a company or manufactorer to organize to promote or sell a certain product |
| licensing | the right given by |
| promotional tie ins | PROMOTIONAL ARRANGMENTS BETWEEN ONE OR MORE RETAILERS ORMANUFACTORORS by combing resources to do a promotion that creates additional |
| premiums | low cost items that are given away for free to customers as a result of purchase, theres are used to increaese sales |
| incentives | events or activitiues that promotes varius products |
| promotional mix | a combination of diffrent types of promotion that would most likeley persuade customers or other businesses to support their business |