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Argument and claim
| Argument | When the author wants to convince you of their position. |
| claims | The author’s main point. |
| Evidence | What the author uses to support their claim. |
| Counterclaim | The opposite viewpoint of the author’s claim. |
| Rebuttal | When the author responds directly to the counterclaim. |
| Credible | The author is able to be believed and trusted. |
| Ethos | emphasizes the speakers credibility and authority |
| pathos | Appeals to audiences emotions |
| logos | appeals to the audience's logic or reason |